Disruptive IT technologies have radically changed the way we gather and share information. Today, companies in all industries face the challenge of adapting their business models to digital change to better meet the requirements of their highly connected customers. Cloud computing, big data, and mobile services are already used in many places as individual measures. […]
Shopping online has become a much easier and more popular task in this era. As a customer, the main thing that influences whether we will proceed to shop at a store is the design of the webpage. Research has concluded that typically it takes 0.05 seconds for a customer to decide if a site is […]
For a business to have visibility, stand out from its competition, and constantly attract customers, it needs to define a communication strategy. Both online and offline, but in this post, we will focus on the digital part. And depending on the tone and style of the brand, the business objectives, and the product or service […]
IT solutions using artificial intelligence can perform functions that programmers can handle with regular programming only with extreme performance. With the advent of the modern IT era, cyber threats have become a natural part of our lives. How to catch them in time and protect yourself from them? It is a fight without a clear […]
With the increasing popularity of cryptocurrencies, the number of attacks targeting their networks has grown exponentially. Cybercriminals are now turning their sights to web wallets, exchanges and other critical infrastructure to steal funds from unsuspecting investors. The amount of stolen crypto was 10 billion dollars and with banks entering the crypto world the appeal of […]
Marketing is much more than (knowing) selling. And when we talk about marketing, people tend to think about all three things: advertising, brands, and products. But what if marketing is embodied in practically everything around us? What if marketing and interpersonal relationships are related? In this article, I will show you a different point of […]
The word “blockchain” has become quite common since it’s introduction in 2008. After being initially embraced by the tech community, it has now caught the attention of businesses across industries including finance, healthcare, manufacturing and even logistics. In essence, this distributed ledger system allows secure transactions without third parties or intermediaries. In this article I […]
The presence of companies in social networks is an opportunity to get closer to customers or consumers and establish a more direct relationship with them. All this at a relatively lower cost than traditional channels and in a simple way. However, they also have risks that must be taken into account. The foremost opportunity and, […]
When we talk about the world of sales, we usually think of the conventional way of offering a product or service by talking about its characteristics. However, over time this activity has been influenced by technology. We are making it even possible to sell remotely and without the presence of the seller. And if you […]
Digital marketing is the online advertising, networking, or positioning of a brand and the marketing of goods and services. All online activities, including websites, social media, and search engine optimization, are together referred to as “digital marketing.” Digital marketing will continue to change for many years to come. Those who are successful will have an […]
