Are you a B2B company and want to set up a differentiating digital strategy adapted to your sector? Two winning strategies are available to you: inbound marketing and account-based marketing (ABM). B2B being in substantial evolution, these two strategies are set to gain momentum in the years to come. Find out why one or the […]
Product Differentiation In E-commerce
More than 90% of electronic businesses fail before they have reached their first year of life. This very negative statistic is not necessarily related to the design of the website or a failed marketing campaign. Something as basic as a product file is enough for a customer to show their refusal to buy in your […]
Content Marketing on LinkedIn For Branding and Customer Acquisition
LinkedIn is a strategic marketing channel in B2B communication. But only those who do regular content marketing on the platform will be seen, found and build trust to be booked or sold. But how does successful content marketing on LinkedIn succeed? Find out in this post why you should regularly display content on LinkedIn and […]
B2B Digital Marketing Automation Report 2021
How does marketing automation succeed? In the B2B area? For the fourth time in a row, Experts illuminate the current trends and technological developments for modern marketing with marketing automation B2B companies in various industries. The central result of the Marketing Automation Report 2021 is: For B2B companies, it is essential to make better use […]
What Is Endomarketing And How Is It Applied In The Company?
Have you heard of endomarketing? Also known as internal marketing, it is becoming a more and more critical factor for companies. Focused on improving the employee experience, endomarketing uses marketing tools towards workers themselves and not towards customers. We are facing an activity that arises from the synergy between the marketing and human resources departments. […]
Automated Marketing – Keys to Conquer Your Customers and Their Portfolio
Marketing Automation, also known as Marketing Automation, is a technology that above all will help you increase your sales volume and new customers. That easy. In an era in which “old-fashioned” sales have stopped working and in which it is essential to adapt to the new environment, betting on effective online marketing strategies that are […]
Why Do Influencer Marketing?
The media have changed, and with them, the content creators. Among many others, one of the consequences of this new reality has been the appearance of new leaders of interest, the so-called influencers. Those people whose opinion can mobilize a large number of people, their followers, are considered such. As expected, someone with the ability […]
Call To Action – 5 Tips For Inviting Your Customers
To have the best possible effect on readers, there are a few things to keep in mind. In e-mails or on websites, the Call to Action is usually aimed at a click and is usually on a designed button. As a result, it immediately catches the eye and cannot be overlooked. But also in print […]
Tips For Successful App Marketing In The Google Play Store
Have you developed an Android app and want to advertise it in the best possible way in the Google Play Store? Your app is innovative and new but is not reaching the number of downloads you were hoping for? A revision of the marketing concept in the Google Play Store can work wonders. In this […]
4 Ways The Pandemic Has Changed Digital Advertising
The global pandemic that came in late 2019 was the health scare no one was prepared for. Industries across different sectors were forced to adapt faster than they ever had in the past to keep up with customer demands, needs, and new facets of marketing. One aspect of running a business that had to change […]