Tag: MARKETING

Inbound Marketing & Account-Based Marketing – The Winning Strategies of B2B?

Are you a B2B company and want to set up a differentiating digital strategy adapted to your sector? Two winning strategies are available to you: inbound marketing and account-based marketing (ABM). B2B being in substantial evolution, these two strategies are set to gain momentum in the years to come. Find out why one or the […]

Content Marketing on LinkedIn For Branding and Customer Acquisition

LinkedIn is a strategic marketing channel in B2B communication. But only those who do regular content marketing on the platform will be seen, found and build trust to be booked or sold. But how does successful content marketing on LinkedIn succeed? Find out in this post why you should regularly display content on LinkedIn and […]

B2B Digital Marketing Automation Report 2021

How does marketing automation succeed? In the B2B area? For the fourth time in a row, Experts illuminate the current trends and technological developments for modern marketing with marketing automation B2B companies in various industries. The central result of the Marketing Automation Report 2021 is: For B2B companies, it is essential to make better use […]

What Is Endomarketing And How Is It Applied In The Company?

Have you heard of endomarketing? Also known as internal marketing, it is becoming a more and more critical factor for companies. Focused on improving the employee experience, endomarketing uses marketing tools towards workers themselves and not towards customers. We are facing an activity that arises from the synergy between the marketing and human resources departments. […]

Automated Marketing – Keys to Conquer Your Customers and Their Portfolio

Marketing Automation, also known as Marketing Automation, is a technology that above all will help you increase your sales volume and new customers. That easy. In an era in which “old-fashioned” sales have stopped working and in which it is essential to adapt to the new environment, betting on effective online marketing strategies that are […]

Why Do Influencer Marketing?

The media have changed, and with them, the content creators. Among many others, one of the consequences of this new reality has been the appearance of new leaders of interest, the so-called influencers. Those people whose opinion can mobilize a large number of people, their followers, are considered such. As expected, someone with the ability […]

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