Category: MARKETING

Branding And Performance – An Integrated Strategy

When we talk about Performance Marketing, we usually refer to Results Marketing, whose objective is to respond to the target to whom it is directed. When we speak about Branding, we talk about actions aimed at building and positioning (or enhancing) values ​​and promises of the brand in the consumer’s mind. Today, I never tire […]

A Review of the Digital Marketing Industry

Digital marketing industry is growing rapidly, especially since the last two years. Most businesses shifted their outdoor marketing budget to digital marketing in 2020 and the trend does not seem to slow down anytime soon.  According to Grand View Research, the global digital marketing industry was valued at $49.43 billion in 2020. The same study […]

Why Do Developers Choose Shopify For eCommerce Business Startups?

Ever since the internet was introduced to mankind, trade and commerce have grown exponentially.  Seeing the surge in the trade over eCommerce platforms businessmen are taking their businesses online.  While many platforms assist you with eCommerce development functions, but nothing works like Shopify as the platforms assist you with numerous functions which is the reason […]

Optimization Of The Communication And Marketing Plan

Social networks are a channel to consider in the communication and marketing plan. These media allow the company to get closer to the audience and better understand the customers and what they think of the brand and its products. Before planning the steps to follow in corporate communication and investing in advertising, it may be […]

Five Essential Actions To Develop A Good B2B Ecommerce Strategy

The new post-pandemic situation has accelerated the need to digitize all sectors with a particular focus on Ecommerce, resulting in 36% in 2020 and double-digit growth expected regularly in the coming years. This change significantly affects the B2B sector with a buyer (buyer persona) that has started in an accelerated way to search for its […]

Benefits of SEO Services for Law Firms

SEO, or search engine optimization, is an essential process for allowing your business to stand out from your competitors online, increase organic website traffic, and connect your attorneys with new potential clients. In recent years, marketing for the digital landscape has quickly overtaken more traditional advertising efforts, particularly for small businesses. An agency that specializes […]

Offline Marketing – Integrate It Into Your Online Strategy

Social media campaigns, content strategies, email automation … it might seem that there is no room for offline marketing nowadays. However, it is the perfect complement to all the company’s activities on the Internet. Despite the time that we all spend daily on the Internet, the reality is that not all of our day to […]

Why Do I Need An Influencer Agency?

Influencer marketing has been a reality for years. However, the term “influencer” is not always well understood. When we talk about people with millions of followers on social media, we often refer to them who upload photos in hotels with infinity pools and seem to spend their lives at parties and places with VIP access. […]

Operational Marketing – Responsibilities and Challenges

The strategy guides our steps in making business decisions. Although it is not enough, it needs to complement the tactical approach. This is what operational marketing deals with, which is based on strategic marketing and data and comments collected in the field to implement concrete actions that help meet the company’s objectives in this area. […]

Outsource Purchases In Company – 7 Reasons To Do It

Outsourcing purchases is an advantageous way to reduce costs in a company. Especially for SMEs, where every euro counts, opting for this solution will allow you to spend less on essential supplies and services for your company’s day-to-day life. In the end, it is about achieving strategic advantages that allow us to compete more effectively […]

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