Category: Digital Marketing

What Is The Role of Animated Videos In Content Marketing?

Content marketing, online marketing, inbound marketing, etc. are the commonly used buzzwords that many marketers use to boost their brand visibility and increase sales. Here one thing you might note is that content is the only activity based on all the marketing strategies. Suppose you are unable to create extraordinary and appealing content. In that […]

Is SEO Marketing Dead? 3 Ways to Leverage It in the Digital Marketing Era

Whether or not SEO is “dead” has been on the minds of many marketing professionals. One of SEO’s most popular myths is that ROI (return on investment) is hard to come by, but this is simply not true. As digital marketing grows and innovates, some people mistakenly assume that SEO is a dated strategy in […]

Search Engine Optimization – These Factors You Should Know

This is how our SEO expert describes the topic of search engine optimization. And if you start to deal with the topic, it quickly becomes clear: He is right! As soon as you think there is nothing left to optimize, Google changes its algorithm and the associated ranking factors again. In the following article, we […]

Digital Marketing – Who Should You Write For?

The digital transformation of businesses and buyer behaviour has not finished being a hot topic simply because these changes substantially impact the buying journey and business practices in all company sectors. Activities. Write For Clients You Don’t Have! It is easier to write for your existing clients because you know them well. However, this editorial […]

PopUp And PopIn Ads – Do You Know The Difference?

PopUp ads are graphic teasers that are displayed in pop-up windows. Surely you are used to seeing this type of advertising. Sometimes they are obnoxious, but it is a good strategy to increase your audience. Many companies use this promotional tactic. The objective of this method is to attract traffic to a specific website, be […]

Chatbots In Digital Marketing Communication

Chatbots are intended to replace employees in service. What are chatbots? How can they be used in practice? What areas of application and experiences are there? The article illuminates the topic and gives answers. Chatbots as digital service employees Chatbots are emerging as a serious competitor for apps right now. They are independent of operating […]

The 13 Most Common Mistakes In a Content Marketing Strategy

Here are some of the biggest mistakes made in inbound marketing, and especially in content marketing. Some will be obvious to the more experienced but are still being committed. Others, on the other hand, are produced at a more advanced level. Avoiding mistakes in content marketing strategies is essential for them to succeed. Since sometimes […]

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