Tag: digital marketing

A Review of the Digital Marketing Industry

Digital marketing industry is growing rapidly, especially since the last two years. Most businesses shifted their outdoor marketing budget to digital marketing in 2020 and the trend does not seem to slow down anytime soon.  According to Grand View Research, the global digital marketing industry was valued at $49.43 billion in 2020. The same study […]

Benefits of SEO Services for Law Firms

SEO, or search engine optimization, is an essential process for allowing your business to stand out from your competitors online, increase organic website traffic, and connect your attorneys with new potential clients. In recent years, marketing for the digital landscape has quickly overtaken more traditional advertising efforts, particularly for small businesses. An agency that specializes […]

Why Do I Need An Influencer Agency?

Influencer marketing has been a reality for years. However, the term “influencer” is not always well understood. When we talk about people with millions of followers on social media, we often refer to them who upload photos in hotels with infinity pools and seem to spend their lives at parties and places with VIP access. […]

Operational Marketing – Responsibilities and Challenges

The strategy guides our steps in making business decisions. Although it is not enough, it needs to complement the tactical approach. This is what operational marketing deals with, which is based on strategic marketing and data and comments collected in the field to implement concrete actions that help meet the company’s objectives in this area. […]

eCommerce – Golden Rules For Selling Legal Services Online

Setting up an eCommerce for the online sale of legal services is not an easy task, and many mistakes can be made along the way. From the business model to the website’s design, claims policy, orders, shipments, and a thousand other things. Only a few firms are taking advantage of online sales / eCommerce, using […]

What Is The Role of Animated Videos In Content Marketing?

Content marketing, online marketing, inbound marketing, etc. are the commonly used buzzwords that many marketers use to boost their brand visibility and increase sales. Here one thing you might note is that content is the only activity based on all the marketing strategies. Suppose you are unable to create extraordinary and appealing content. In that […]

Is SEO Marketing Dead? 3 Ways to Leverage It in the Digital Marketing Era

Whether or not SEO is “dead” has been on the minds of many marketing professionals. One of SEO’s most popular myths is that ROI (return on investment) is hard to come by, but this is simply not true. As digital marketing grows and innovates, some people mistakenly assume that SEO is a dated strategy in […]

Digital Marketing – Who Should You Write For?

The digital transformation of businesses and buyer behaviour has not finished being a hot topic simply because these changes substantially impact the buying journey and business practices in all company sectors. Activities. Write For Clients You Don’t Have! It is easier to write for your existing clients because you know them well. However, this editorial […]

PopUp And PopIn Ads – Do You Know The Difference?

PopUp ads are graphic teasers that are displayed in pop-up windows. Surely you are used to seeing this type of advertising. Sometimes they are obnoxious, but it is a good strategy to increase your audience. Many companies use this promotional tactic. The objective of this method is to attract traffic to a specific website, be […]

Chatbots In Digital Marketing Communication

Chatbots are intended to replace employees in service. What are chatbots? How can they be used in practice? What areas of application and experiences are there? The article illuminates the topic and gives answers. Chatbots as digital service employees Chatbots are emerging as a serious competitor for apps right now. They are independent of operating […]

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