When we talk about Performance Marketing, we usually refer to Results Marketing, whose objective is to respond to the target to whom it is directed. When we speak about Branding, we talk about actions aimed at building and positioning (or enhancing) values and promises of the brand in the consumer’s mind. Today, I never tire […]
A Review of the Digital Marketing Industry
Digital marketing industry is growing rapidly, especially since the last two years. Most businesses shifted their outdoor marketing budget to digital marketing in 2020 and the trend does not seem to slow down anytime soon. According to Grand View Research, the global digital marketing industry was valued at $49.43 billion in 2020. The same study […]
Five Digital Marketing Strategies To Launch Your Product
The launch of a product to the market can be a vital event for a company. Done right, it can be the beginning of a beautiful relationship, but it can be a fiasco if done wrong. Whether it is a physical or digital product or a service that we will launch, we must be aware […]
What Role Will Digital Currencies Play In The Future?
One of the most promising topics in connection with money at the moment is digital currencies – not to be confused with electronic, i.e., cashless payments. Advocates of cash primarily argue that they are protected from tracking financial transactions and do not have to fear negative interest rates. Digital payment alone, for example, using a […]
The Most Important Facts About Mobile Payments
The Modern Payment Method Mobile payment has been around for a long time. Still, there is uncertainty and confusion about what it exactly means and how it works. In this guide, you will find all the information about the essential questions about mobile payment. What Is Mobile Payment? Mobile payment is a payment method that […]
Digital Marketing – Who Should You Write For?
The digital transformation of businesses and buyer behaviour has not finished being a hot topic simply because these changes substantially impact the buying journey and business practices in all company sectors. Activities. Write For Clients You Don’t Have! It is easier to write for your existing clients because you know them well. However, this editorial […]
The Digital Age Marks The Era Of A New Type Of Marketing.
By the end of 2022, 70% of the world’s population will access the Internet. This is a game-changer for companies, especially in terms of marketing. The word that will have marked the last decade is undoubtedly the anglicism “business model,” which constitutes a fundamental subject for many successful books in the field of management (more […]
Digital Accessibility Of Customers – This Is How You Do It Better
Marketing and the associated strategies have changed noticeably in the past year. A few years ago, cold calling by telephone was still highly functional and reliable to attract customers. Today other methods are leading. In the context of digitization, new strategies and opportunities are constantly developing that you can also use. But how exactly do […]
Chatbots In Digital Marketing Communication
Chatbots are intended to replace employees in service. What are chatbots? How can they be used in practice? What areas of application and experiences are there? The article illuminates the topic and gives answers. Chatbots as digital service employees Chatbots are emerging as a serious competitor for apps right now. They are independent of operating […]
Seven Tips – So That a Company Can Be Found Online
An Engaging Website For The Company A company website is, of course, essential for a presence on the Internet. Customers and interested parties should find all necessary information here, Which products or services are offered? How can you be contacted? References also make a good impression. However, you should make sure that the website is […]