What Is Marketing Automation?

It is impossible to make a company known or promote its products and services without going through qualified marketers who master new digital methods. By trying to find advanced techniques to avoid specific repetitive but necessary tasks, these professionals now have recourse to a sector in its own right: marketing automation. Definition Automation is an […]

Seven Out-Of-The-Box Pricing Strategies Used By The Pros. Marketing

Adapt Your Prices According To The Competition Align or Determine An Optimal Gap To set the right price, we can refer to the costs of competitors’ products. A company may seek to align, or, on the contrary, determined an optimal price difference concerning its competitors. When should you seek to align your prices? When the […]

Project management – ​​A Comprehensive Overview

What Is Project Management? We encounter projects everywhere: house cleaning, garden party, relocation, or a wedding – depending on the complexity, we sometimes have to organize and coordinate more, sometimes less. And now let’s imagine putting on a festival for several thousand people or building a skyscraper. Phew!“A little organization” is no longer enough here […]

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