Small and medium enterprises love the appeal of Instagram and how it can significantly help grow a business. And why not? By the end of 2021, Instagram had reached two billion active users.
That enormous number also means there are a lot of businesses trying to catch the attention of users and potential customers. And your visibility on the platform cannot be more critical.
In Instagram, success is measured by numbers. Your follower count, engagement percentage, content interactions, and profile activity can all be seen in your post insights.
But seeing exponential growth in this area is a task no human can possibly do alone. That’s why many utilize Instagram automation tools.
Automation tools are third-party software or apps that perform tasks on your behalf. These tasks are repetitive activities like the following:
- Following accounts
- Liking posts
- Unfollowing accounts
- Commenting on posts
- Viewing stories
- Sending direct messages
- Planning and scheduling posts
You may utilize tools on these tasks, but you have to ensure you’re doing it safely, so you do not risk having your account blocked or shadowbanned.
To help you out, here are some of the tools you may use to boost your Instagram business account:
Table of Contents
1. Growth Automation Tool
When people say that follower numbers are a vanity metric, it could be true for some but not everyone. Many consumers rely on follower numbers to gauge a brand’s trustworthiness and reliability.
A company that allows you to purchase real followers is an excellent way to ramp up your profile on Instagram. These followers are the type who sensibly engage on your account to increase your performance on insights.
Increasing your performance is the best way to widen your reach organically since your account will be pushed higher up on the explore page of Instagram.
2. Hashtag Generator Tool
Due to massive demand, tools to generate hashtags have increased on the web.
What Is A Hashtag?
A hashtag is a word or phrase preceded by the pound symbol. It’s an essential trigger of the algorithm and works as a search tool for users. When users utilize hashtags on their posts, the post will become discoverable to others.
Though hashtags can be a potent tool to boost your business on Instagram, the wrong usage could lead you to trouble. Instagram has become strict with hashtags, and you have to ensure you’re not using broken or banned hashtags on your posts.
Likewise, using a hashtag that has risen drastically in popularity is not advisable. Riding on the trend just because it gained colossal traction will send an alert on Instagram for spammy activity.
3. Content Planner Tool
Content is vital on social media, and creating and planning one for a day isn’t an easy task to accomplish. What more for a week or a month?
Posting regularly on Instagram is essential in keeping your followers up to date. Having a post they can engage with meaningfully should always be at the top of your list.
Furthermore, the content of the post should matter as it’s more important than the number of posts.
Create posts that are compelling, eye-catching, engaging, and relevant to your audience. On the other hand, posts that veer away from your values and mission may alienate your audience. It could make them lose interest in your brand and potentially unfollow your business.
4. Influencer Marketing Tool
This tool finds, vets, manages, and measures the success of influencers for your brand. It can save you a lot of time searching for the right people to become your brand ambassadors.
5. Instagram Contest Tool
One of the ways you can increase engagement, have new followers, and increase brand loyalty is to host giveaways. But having a giveaway or contest could be very tedious and labor-intensive. You can use a tool just for that!
This tool runs giveaways in a simple way. It ensures followers stay on one page and not wander or open another browser which many find irritating. Forms to be filled out are integrated to have an easier time collecting participants’ information, which you can use in the future for your email marketing campaigns.
The tool will also randomly choose a winner for you—a straightforward way to show your followers that the giveaway is not rigged.
Growing your business on social media is not something you can achieve overnight. But it’s not so exacting as to require your blood, sweat, and tears. A little help here and there would make your life a little easier. Identifying the area you need help with is the first step, and from there, you can narrow down your choices.
The tools help you, but relying on them too much, especially with automation tools that use bots, may harm your account. So, weigh your decisions carefully and analyze what your business needs.