2020 was the year with the highest digital spending in the holiday shopping season, but the landscape continues to evolve. This year, consumers have been far-sighted, and many have advanced their purchases. However, the high point of Christmas shopping continues to be from the days before the holidays until January 6.
COVID-19 has caused logistical problems and product shortages. However, the enthusiasm of consumers to spend the holidays closer to normal indicates that online businesses will see their sales increase at Christmas.
Remarketing For Special Purchases
90% of consumers take advantage of Christmas to make purchases that involve a significant financial outlay.
The normal thing is that, during the previous weeks, consumers investigated or compared brands, prices, and quality. Therefore, focusing the campaigns on remarketing will allow us to reach those customers who have searched for a specific item or interacted with the brand in previous campaigns such as Black Friday.
It Is Time For Local Commerce
The pandemic’s supply chain problems are causing some delivery delays and out-of-stock ahead of Christmas. In addition, consumers are now thinking more about where to buy and empathize with small businesses, local and neighborhood businesses, which have had it especially difficult during the pandemic.
The physical stores still offer value, such as convenience and immediacy. But keep in mind that stores need to be consistent across brand, product, website, and social media to create a seamless omnichannel experience.
Your brand is based on local commerce does not mean that you have to stay only in the physical store. Take advantage of all the channels you have at your disposal!
Fashion And Beauty Are Popular Again
This Christmas we will meet again, go out and enjoy culture and leisure. This is having a direct impact on the fashion and beauty industry. Last year, the inability to get together with family and friends affected the decrease in purchases in these categories, but in 2021 they will return to the load!
The retailers and brands always display active throughout the season, with campaigns and actions on social networks because purchases are extended until the week of kings.
It is interesting to study a preview of promotions and discounts as a strategy. Nor should we forget the actions to retain our customers, with discount codes for a limited time, small gifts or exclusive promotions for customers, etc.
Business Safety And Reliability
At this time, it is essential to opt for transparency.
Providing clear and direct information on possible stock problems or delivery delays is essential for brands’ online reputation.
When consumers know what to expect, they can make better purchasing decisions.
However, when a product is delayed or out of stock after being purchased, there are issues that affect customer satisfaction and long-term brand loyalty. It is important to promote sales at Christmas, but without damaging the company’s future.
Developing a strategy to increase sales at Christmas is more complex than we think; therefore, if you want to make sure that you carry out the correct actions.