If we talk about being present on the Internet, we do not discover anything new. However, it is true that in these times, with the current situation, it is much more critical than ever. When many companies cannot function regularly, they have only one option: to operate online.
Leaving confinement aside, online communication has become one of the most profitable forms of communication to the detriment of offline communication. In other words, in most sectors, not appearing in Google is like not existing. It may sound somewhat blunt, but if we stick to the data, according to the INE, more than 80% of the population uses the Internet. If we add the studies of these last weeks, the use has risen by 40%, in addition to the homogenization of ages. It is being used increasingly, and it will not stop increasing.
We are no longer talking about having an online promotion but creating an online identity. It will motivate your customers to use your product or service to cover a need. You have to know how to hit the key through a strategic vision.
One of the most critical and practical tools, which also directly affects your sales, and, therefore, your profitability, is to offer your customers the possibility of buying your product online. In this sense, we are no longer talking about the ease of saving several of the steps of a sale but about the presence and image that having an online platform brings to your business. Offering an easy way for your customers to acquire your products without leaving home will make you be perceived as an active agent of the solution to their needs.
Any company should have active Social Networks since they are becoming the most common way of interacting with your consumers. In addition, it will make you perceived as a company open to listening to them. It is one of the most powerful online communication tools.
On the other hand, it is a potent tool for promoting your image, your products or services, and it can even make a brand more loved by the customer community.
SEO On Google
Even before making a physical purchase, most of us compare prices in search engines or analyze product characteristics through online listings. This means that in any situation, if your business appears on Google, it will significantly increase the possibility of generating sales. Through SEO, among other methods, it is achieved that when a user needs an answer, your company, through its product, service or valuable and relevant content, is the one they are looking for.
There are many tools in this field. For example, if you have a restaurant, creating a file on Google My Business will allow users to leave positive comments, find the necessary information without intermediaries, and ultimately, you will be found.
Any aspect considered so that your company is present on the Internet brings a plus to your communication and, consequently, your sales. You must also have a strategic vision to achieve your goals through a website, social networks, promotion or other tools.