Do you think you need a website? Yes, you are most likely right. But, before embarking on the adventure, keep in mind that finding the perfect developer for your website is probably the hardest part.
We want to share our experience with you to avoid the most common mistakes when hiring a web design. Take note!
The Web is Not An End In Itself
A website is a means to achieve a goal, such as selling online or attracting new potential customers. Therefore, we must be interested in the traffic attraction strategy, that is, how we will attract visitors who can become customers.
The Most Important Thing About a Website Is Usability.
There is no use going crazy with design if it is impossible to find what we are looking for. All information should be just one click away without users having to explore. The essential elements are:
- The menu at the top with easy access to information.
- Good readability.
- Careful selection of images.
- Relevant and useful texts.
A Good SEO Positioning Strategy
This study determines the descriptive keywords of the products or services that we want to sell. These words will determine the structure of the web and its contents. This study requires training, a nose for marketing, and many hours of work. Still, it is essential to make the web profitable as soon as possible and for our products to have visibility on Google. It is something that we must take into account when hiring a web designer.
Predesigned Templates Are Not The Best Option.
If we are clear about the online strategy and positioning needs, we will realize that these should determine web development and not the other way around. The predesigned templates are not going to match all the functions we need. The best long-term strategy is to design a tailored theme from scratch for each business.
Not All Content is Worth It
As we have already advanced, the most important thing is to offer the user’s information. For this reason, Google increasingly works like human criteria, prioritizing websites with good content even over aesthetically very attractive websites, but whose content is insufficient or lacking in interest.
The contents add value to your website. That is why it is important when hiring a web designer that they offer you texts written by professionals, quality images, and videos of their production or animation.
Were you aware of all these aspects? Web design is something much more complex than we think.
Also Read: 6 Actionable Tips to Improve Your Responsive Website Design