The sales arrive and with them the great price battle and thousands of companies competing to win customers, especially in the digital field. Do you know how to make those customers fall in love through digital marketing?
Digital Marketing Strategies to apply these discounts
In this post, we are going to explain three digital marketing strategies that will help you in your sales campaign to conquer as many potential customers as possible and get real results.
Prices against the clock
The old one, oh they take it from my hands! There’s nothing like feeling like it’s our last chance to get it to want to have it. And how to get this feeling?
A good strategy is to create a digital catalog that shows the units that are left and how long that super-discounted-and-super-attractive price will last. Surely if you think there is an eCommerce giant that comes to mind because he does that one week a year …
So now you know, create an intuitive, clean and attractive catalog to put on sale and on sale all those products that you want to get rid of. Now you just need to indicate the units that you have left in stock and how long that promotion will last. Let the battle begin!
Discounts for clients
We must never forget that there is nothing like a loyal customer for them to buy from us again. In addition, it is much easier to re-sell to a customer who already knows your brand/product and who has had a good experience (never forget to cause the best customer experience), than to find a new customer who does not know you at all.
Therefore, put the focus on your customers and offer something exclusive for them. You can use an email marketing campaign to tell them about that promotion or unique discount code for them, have access to the sales a few days before the others or even more days than the rest, loyalty coupons if they invite their friends …
Focus on your current clients and you will surely get many more results than if you dedicate all your efforts to finding new clients.
Surely more than once you have been looking for information about a product and then you do not stop leaving for weeks in all places: in google ads, in email, on Facebook, on Instagram … Do you know why?
Yes, retargeting. The important thing about using this digital marketing technique in times of sales is that when designing the ads, the discount rate or the price already discounted appears.