Today, many companies use Data Analytics (also called data analysis, DA or analytics) to make the best use of all the information available to them and optimize their business strategy.
When referring to data analysis, the term big data is frequently used. It refers to the collection, management and analysis of a large volume of data which, due to its size and complexity, exceeds the processing capabilities of traditional tools.
When mastered, DA offers a competitive advantage to organizations by allowing them to identify new opportunities and capitalize on their knowledge to make the best possible strategic decisions.
Data analytics solutions are evolving as the digital transformation of businesses progresses.
Despite their apparent complexity, any company can benefit from their advantages by following the correct methodology.
In this article, we share some tips that will allow you to benefit from the advantages of data analysis in the concrete case of business decision-making.
What Is Data Analytics?
Data analytics consists of analyzing data to detect trends and draw conclusions on available information.
This analysis is carried out using specialized software that transcribes the information analyzed on dashboards to optimize strategic decision-making.
The final objective sought by DA is to boost a company’s performance.
Decision-Making Based On Data Analysis
To facilitate decision-making processes based on data analysis, it is necessary to ensure that the information available is appropriately organized, accurate and easily interpretable.
The first essential step in structuring these processes is creating a standard procedure for integrating data from different sources, internal or external, into the organization.
At the end of this automation comes the supervision stage and analysis of the data presented.
This analysis is done through interactive dashboards designed to make data analysis visual and intuitive, allowing you to understand the information presented quickly.
This system extracts data in real-time, allowing for more accurate analysis.
The use of data to drive decision-making in business strategy is known as data-driven decision-making.
Let’s Take a Look At The Different Steps of This Method.
Definition of The Problem
Initially, it is necessary to know the initial status of the situation to be analyzed and to identify the possible problem to be solved.
To do this, open questions can help identify the problem to be solved: What is the ideal analysis scenario? What is the current situation?
Once the problem has been identified, it is necessary to understand what data must be analyzed to improve the initial situation or to solve the problem.
In this case, the following questions may be relevant: What data should be collected to solve this problem? How can this data be obtained?
Once the data has been collected, the next step is to process and prepare it for further analysis. During this step, it is essential to consider which information is relevant and which should be deleted. This database cleaning is necessary to obtain the information that is really useful for the final objective.
Data Analysis To Draw Lessons
Finally, we move on to the data analysis phase to study the problem and find possible solutions. In this phase, we must answer the following questions: what information does this data bring to the initial problem? How does this knowledge help us solve this problem?
Implementation Of Analysis And Modeling
At the end of the steps described above, all the conditions are met to apply the analysis carried out to decision-making based on the results obtained.
Concretely, all the steps consist of defining an objective (what must be solved), designing the strategy (how to solve it), determining the strategies (actions to be taken) and choosing the key indicators that will be used to analyze the results.
Finally, the last step consists of electronically archiving all the valuable information resulting from the processing and analyzing of the data.
This archiving makes it possible to access the information necessary during or at the end of this analysis to meet the conservation and data protection standards.
The high level of competition in the market forces large companies to turn to data analytics to improve their decision-making.
Today, a large amount of information is archived, allowing the use of artificial intelligence to generate reports and dashboards that facilitate the search for solutions, with the ultimate goal of optimizing the profitability of the company. ‘company.
Using data analysis techniques, it is possible to interpret basic information to detect trends or uncover insights that will aid decision-making for business success.