During the first week since the start of the state of alarm, network traffic has increased by more than 40%. The profile of online buyers has been expanded to older people who had never faced buying online. This forces you to be more creative and agile in the way you sell.
How is the coronavirus crisis affecting and the confinement to online sales? The state of alarm decreed by the Government has implied a considerable increase in the use of the data network, in our way of consuming and, therefore, in our purchases through the Internet.
This change in consumer behavior activates new ways of buying and making decisions about purchases. This has been reflected by the digital consultancys, which analyzes the increase that has occurred in online sales. The data show that, during the first week from the start of the alarm state, network traffic has increased by more than 40% compared to the usual data.
It is evident that consumers have had to adapt to this new form of consumption and the profile of online buyers has been expanded to older people who had never faced buying online. Similarly, it is also clear that the online sales boom does not involve all sectors and industries to the same extent. Thus, while there are industries that are experiencing an increase in sales through their digital channels and sectors that are adding the online sales channel to their physical sales channel and giving more weight to it, other industries are closing their production.
We cannot deny that COVID-19 is drastically affecting the economy of companies and households, but it is also very true that it forces us to be more creative and agile in the way of selling and communicating companies with users and potential buyers But above all, it is a great opportunity for the optimists, adapters, and visionaries of the digital world.