When we talk about Performance Marketing, we usually refer to Results Marketing, whose objective is to respond to the target to whom it is directed. When we speak about Branding, we talk about actions aimed at building and positioning (or enhancing) values and promises of the brand in the consumer’s mind. Today, I never tire […]
Back in the 1980s, the media landscape was dominated by the Big Medium, television, with a genuinely spectacular penetration into all segments of society. At his side was the press that, with excellent solvency, managed a large part of the audience. Opposite were the advertising agencies, whose power and bargaining power was weaker than the […]
Learn about Google Ads ad campaigns to reach your potential customers through email. With Gmail Ads, you can gain visibility at an affordable price, taking advantage of Internet ads. Gmail Ads Gmail Ads are displayed through email, shown at the top of users’ inboxes. Some formats are expandable when you click on the ad, supporting […]
Digital marketing industry is growing rapidly, especially since the last two years. Most businesses shifted their outdoor marketing budget to digital marketing in 2020 and the trend does not seem to slow down anytime soon. According to Grand View Research, the global digital marketing industry was valued at $49.43 billion in 2020. The same study […]
Since the days of analog, a lot has changed. Everything is or will be digital. These days, it’s impossible to imagine life without access to digital news sources or any industry, be it healthcare, fashion, or anything else. They’ve all been affected by digital transformation. Digital speed is up to five times faster than a […]
Communication strategies are a business tool that helps the organization align its overall objectives with a marketing plan. When well planned, they build trust, reinforce corporate culture, and even set priorities. The design of communication strategies must help the organization define, elaborate, and launch its messages by any means and towards all types of interlocutors […]
Have you recently started your own business, or will you embark on this adventure soon? Well done! But… have you thought about your insurance? Protecting your business effectively is just as important as a well-crafted business plan! Discover our five tips for making the right choices. Integrate Your Insurance Into Your Business Plan Talking about […]
Ever since the internet was introduced to mankind, trade and commerce have grown exponentially. Seeing the surge in the trade over eCommerce platforms businessmen are taking their businesses online. While many platforms assist you with eCommerce development functions, but nothing works like Shopify as the platforms assist you with numerous functions which is the reason […]
Social networks are a channel to consider in the communication and marketing plan. These media allow the company to get closer to the audience and better understand the customers and what they think of the brand and its products. Before planning the steps to follow in corporate communication and investing in advertising, it may be […]
Conventional approaches to cybersecurity focus on one fundamental concept: protecting every device insight to keep hackers, attackers, and thieves away. However, this concept is outdated in a highly networked world in which many sensors, devices, and systems supply each other with data. The Internet of Things is growing, and IDC predicts 41.6 billion connected IoT […]
