The strategy guides our steps in making business decisions. Although it is not enough, it needs to complement the tactical approach. This is what operational marketing deals with, which is based on strategic marketing and data and comments collected in the field to implement concrete actions that help meet the company’s objectives in this area. […]
Here to the three kinds of mobile applications and their characteristics. Indeed, it is essential to understand the difference between the three types of applications to choose the one that will be the most suitable for a company that wishes to develop one. Hybrid Applications Hybrid applications are applications encoded from a single code base. […]
Outsourcing purchases is an advantageous way to reduce costs in a company. Especially for SMEs, where every euro counts, opting for this solution will allow you to spend less on essential supplies and services for your company’s day-to-day life. In the end, it is about achieving strategic advantages that allow us to compete more effectively […]
Can you remember the world before Instagram, Facebook and other social networks? After a long effort, you may not be able to, or it is very fuzzy memories that come back to your memory. Those fuzzy years are behind us; Today, it is possible to see how social media is at the center of most […]
Conversational commerce, the growing weight of social networks, the hybridization of retail… Focus on seven trends that will impact e-commerce in the months to come. Two thousand twenty-one is finally coming to an end, and the time is ideal for analyzing what is looming for the year to come! This year, many companies have disrupted […]
Among the main lessons of this survey, we note that, even in 2021, email remains a popular communication channel for consumers and one of the most effective when following certain good practices … Email Remains a Channel Not To Be Overlooked One of the main lessons of the study is the importance given to email […]
Employees spend too much time looking for things every day, and information on documents and processes is difficult or impossible to access. The digital workplace or the digital workplace can connect specialist systems such as ERP applications with ECM systems in finance departments. This enables you to use information faster and better. Providing information in […]
Black Friday is on its way, and with it comes the chance to save on big-ticket items and gifts. If you’re looking for a way to get the best return on your spending this holiday season, then you should use a credit card that optimizes your purchases without any extra effort on your end. But […]
In recent years, the Christmas campaign has started earlier and earlier. Consumption patterns have established getting gifts and seasonal products – or starting pre-purchase research – at earlier and earlier dates. The context of the last two years has accelerated this trend. Last year, Christmas consumers wanted to make their purchases earlier to avoid going […]
2020 was the year with the highest digital spending in the holiday shopping season, but the landscape continues to evolve. This year, consumers have been far-sighted, and many have advanced their purchases. However, the high point of Christmas shopping continues to be from the days before the holidays until January 6.COVID-19 has caused logistical problems […]
