Tag: b2b

Top Digital Marketing Strategies That Improve B2B Conversions

A conversion-optimized website is crucial to driving traffic and keeping visitors on your site long enough to look around and generate interest. But for the marketer who wants to drive conversions, you’ll need to do more to convert these visitors and grow the business.We have five digital strategies teams can employ to improve B2B conversions. […]

Five Essential Actions To Develop A Good B2B Ecommerce Strategy

The new post-pandemic situation has accelerated the need to digitize all sectors with a particular focus on Ecommerce, resulting in 36% in 2020 and double-digit growth expected regularly in the coming years. This change significantly affects the B2B sector with a buyer (buyer persona) that has started in an accelerated way to search for its […]

Inbound Marketing & Account-Based Marketing – The Winning Strategies of B2B?

Are you a B2B company and want to set up a differentiating digital strategy adapted to your sector? Two winning strategies are available to you: inbound marketing and account-based marketing (ABM). B2B being in substantial evolution, these two strategies are set to gain momentum in the years to come. Find out why one or the […]

B2B Digital Marketing Automation Report 2021

How does marketing automation succeed? In the B2B area? For the fourth time in a row, Experts illuminate the current trends and technological developments for modern marketing with marketing automation B2B companies in various industries. The central result of the Marketing Automation Report 2021 is: For B2B companies, it is essential to make better use […]

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