Suppose you are thinking of investing in advertising on social networks. In that case, we will tell you what social ads are, their types and advantages to take advantage of them in your business, the price is low, and the ads are effective in reaching your target audience, forming part of the management of social networks.
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By counting on social ads in your digital strategy, you can expand your visibility, create a community and increase your sales through social networks, which is an excellent option to improve customer acquisition. Therefore, you can define social ads as the advertising of social networks.
The organic reach on social networks is shallow, and if you want to increase billing and make yourself known, organizing ads on social networks is necessary.
Types of Social Ads
All social networks “live” from their advertising, so you can make ads where you prefer. For this reason, rate the most popular types of ads on social media.
I believe that the only solution to reach your goal on the social network with the most users is to advertise because the reach without paying is almost invisible?
You have several Facebook advertising goals to organize your campaigns: conversion, consideration, and awareness. Creating the ads, you have several options: video, image, collection, carousel, messenger and leads.
Social Ads Instagram
As part of Meta, you have the advantage of dividing the budget and publishing your ads on the two social networks, Facebook and Instagram. You have the same options as on Facebook to design your ads and objectives, adding advertising in the stories if you wish. To promote a giveaway on Instagram, you must promote it to reach more users and gain visibility.
If your potential customers are on Twitter, the price of advertising is lower than on Facebook and Instagram. The ads are discreet, blending perfectly with the rest of the publications. The options are varied in advertising on Twitter to adapt to your goals: get followers, apps, interaction, videos, conversions, and brand recognition,…
The business social network has several ads in LinkedIn advertising; although the price is high, it may be worth it if your business is focused on B2B sales. In addition to image and video ads, message ads are inexpensive and direct, making them attractive to businesses.
Google’s video search engine is effective for creating ad campaigns. In this case, you must have quality videos to promote your products and services, with several options to choose the most appropriate for your strategy.
Social Ads Advantages
Having seen what it is and the types of social ads, check the benefits of investing in social networks:
- They increase the brand image.
- Easy to reach your potential customers.
- Financial budget.
- Achievable ROI due to low investment.
- You have the possibility of organizing remarketing campaigns and reaching users who have visited your website.
- Excellent ability to analyze data.
How To Organize Your Social Ads
First of all, you must differentiate between two types of potential customers on the Internet:
- Search engine: if the user is in Google, they request information or hire services and buy an item. The search engine is boring, and nobody spends hours killing time on Google.
- Social networks: no intention to buy, so your ads must attract attention. Social network users want to have fun and have a good time.
You will ask yourself, why advertise on social networks…