Today, almost all brands use a newsletter among their email marketing strategies, since it is one of the simplest methods of communication with their target audience online.
What is a newsletter? It is an informative or commercial newsletter that is sent via email so that users receive the latest news or promotions from the company. It is one of the most effective means of contacting our potential clients.
Companies should regularly send their subscribers a newsletter since it is necessary to maintain some type of link or minimal communication with their customers to increase their loyalty.
A good way to give the option to subscribe to your newsletter is on the blog since in this way good results are also achieved in it. And why is the newsletter so important on the blog?
One of the reasons is that the newsletter never dies, that is, it is not the same, for example, the insecurity of a social network, which can disappear at any time, then an email. In addition, advertising a product or service is one of the best means. For many blogs, the subscribers to the newsletter will also be the potential customers of a possible product or service.
In most cases, it is thought that creating a newsletter is a complicated task, and many times it is not carried out for reasons like this, but currently, there are many tools that make it very easy for you to launch it in a matter of minutes. Do you want to know how? We explain it to you🙂
The first thing is to select software that helps us to manage our list of subscribers in a simple way. Once you have an account created, you must include in the list all the emails of the people who subscribe to the newsletter.
When the user subscribes to the newsletter, they should receive a welcome message thanking them for their subscription. And also, it would be convenient to create an initial sequence of 4 or 5 messages, which are sent every 7 days, where the best content would be offered to the subscriber. This way the user will become familiar with your emails and will see it as a reliable and valuable source.
Best of all, creating a newsletter does not involve investing large amounts of money and yet it is a great advantage for your business.