Understanding your company’s position in the relevant industry and acknowledging where and how you can improve is critical for success. This information helps business owners streamline processes strategically instead of wasting resources and efforts to improve.
To succeed, be it an individual startup or a large firm, it must understand and acknowledge its strengths and weaknesses and identify opportunities and roadblocks. Using an effective SWOT analysis template is one of the most beneficial tools to measure an organization’s current status to position itself better in the future.
This article will help you explore everything you need to know about SWOT analysis, why you should use it for your business, and how to execute it.
Table of Contents
Why You Should Conduct A SWOT Analysis
A SWOT analysis helps a company evaluate its position in a competitive market. Moreover, it highlights the necessary initiatives that should be taken to improve strategies, helping business developers create a more effective company roadmap.
This analysis aims to identify complex issues and assist in resolving them. There are several benefits of SWOT analysis, some of which are:
- Organizations gain visibility over their current operations, enabling them to understand and devise their overall performance
- A company can easily develop a plan to meet its goals while adapting to changing trends in the market
- It allows businesses to address weaknesses, roadblocks, and areas of improvement to ensure success
- It highlights external factors such as market and economic trends, which companies can leverage to give themselves a competitive edge
- It identifies areas of the company that are performing well, so they may be able to further capitalize on it
When To Do SWOT Analysis
SWOT analysis is a collaborative effort, as input is needed from different departments such as; customer service, accountant, advisor, product designer, etc., to build a more holistic picture.
Whether it’s a startup business or an established one, a SWOT analysis can be conducted to assess the internal health of a business and devise strategies to move forward.
SWOT analysis is a great technique to generate problem-solving, critical thinking, and creativity skills in the team. Moreover, a SWOT analysis should be performed once in six months for better results.
How To Execute A Successful SWOT Analysis
To make the most out of SWOT analysis, a business should have a clear objective and goal. For example, you could use a SWOT analysis template to determine whether you should launch a new product or service now or later.
Once you’ve determined the objective of your business, it’s time to conduct thorough market research in your relevant industry.
By conducting market research, you will discover where your organization stands in its respective industry. It also plays a major role in creating products and services which are more consumer-centric.
Strengths are internal factors that identify where your company is doing well. List the strengths that offer an advantage to your business and the things that your competitors can’t beat.
Similar to strengths, it’s also important to address the weaknesses that could block your way to success. Remember that SWOT analysis doesn’t aim to highlight your business’s negative impact or performance; instead – it’s a practice that helps identify potential roadblocks.
SWOT analysis is usually done by developing a grid where you specify strengths, weaknesses, opportunities, and threats.
Create a grid by inputting the strengths of your business in the upper left corner and then weaknesses in the upper right corner. The business’s opportunities should come in the bottom left while the threats at the bottom right.
Once the grid is ready, fill in each section by asking yourself questions, such as:
- What is it that your business is doing well?
- What unique product or services your business has to offer?
- What is it that gives your business an edge over its competitors?
- What resources or in which areas does your business lack?
- Which aspect(s) can potentially hinder the success of your business?
● What resources should you use to generate desired results?
● Which steps can help your business stand out in your industry?
● What are some potential external conditions that could damage your performance?
● What are your competitors doing better than you?
As a business continues to grow, it’s essential to keep track of changes and improvements done along the way. These four factors provide a comprehensive roadmap for the future so a company can easily assess where it stands in the market and how far it has come.