Every operator of their own website sooner or later comes across the topic of backlinks, also known as link building. This strategy improves the important Google ranking. We introduce the basics of building backlinks and various strategies.
Basics of backlinks and link building
A backlink is a link back from one website to another website. In most cases, backlinks are interesting and relevant for visitors to your own website. So they move from one page to the next and surf the World Wide Web. Backlinks are one of Google’s most important ranking factors and are therefore crucial for the success of your website.
A backlink basically has two functions: on the one hand, it should increase the link popularity of the linked page, on the other hand, it should achieve an improved search engine ranking for the relevant search terms. If other websites link to your page, the search engine Google assumes, for example, that your website is important and contains useful and important information.
Google wants to show its searchers the best and most diverse results. If your website is classified accordingly, it is high in the Google ranking. But not only the number of backlinks is crucial for a successful link building – the quality of the links also counts. High-quality backlinks are created naturally, so they are not created by algorithms, are thematically relevant, and come from a reputable site. choocing the best link building agency is an important thing.
This is how successful link building works
You are a website operator and want to know how many backlinks you actually need to be at the top of the general search engines? Unfortunately, there is no universal answer to this, since the search engines do not publish the criteria for links and few good links can promise more success than many bad ones. In addition, the algorithms are constantly changing. If you have successfully built a link a few years ago, you should not rest on your laurels. Always stay up to date and work regularly on your website. Even if there is no exact recipe for success in building backlinks, there are numerous strategies that can help.
Which strategy approaches are really effective also always depends on the type of website: ask customers, suppliers, or partners specifically for backlinks, send your products to bloggers or product testers, watch mentions, use local media and directories or take action current trends. Would you like to deal more intensively with the topic? On the Internet, you will find detailed strategies for building backlinks for various website types.