The experience that your visitors gain on your website will not only affect your conversion rate but can significantly affect the basic fact of whether visitors stay on your site or leave immediately. You have probably spent a lot of time and effort getting traffic to your website, so the last thing you want is to lose those visitors.
Here are eight helpful UX tips to help you achieve higher conversions on your website.
Table of Contents
Improve Page Speed
Web visitors are more impatient than ever, and they expect the pages to load in seconds. If the website loads for more than 2-3 seconds, you are rapidly reducing your conversion rate and traffic to other website subpages. Some studies show that only a two-second delay increased the bounce rate to 87 per cent.
Have you ever noticed how sites like Amazon load fast? They invest considerable resources in servers to achieve this speed, and their internal studies show how slow page loads affect their customers. One of the best options you can do for your UX is to pay for the fastest and most reliable service you can afford and pay attention to the technical parameters on your site for faster page loading. Google itself will appreciate the search results (SERP).
Focus On The Goal of Your Website
What is the goal of your landing page? One of the most important things is definitely to draw the visitor’s attention to the CTA buttons or lines. These buttons and lines often indicate the conversion you want to achieve. The best way to do this is to limit the amount of information and disruptive elements on your landing page. The landing page design itself should focus on communicating the main idea and purpose of the landing page. Show the visitor the path to choose on your site. The ideal combination is white, which mildly affects the eyes and uses colorful colors or pictures for CTA elements.
The use of mobile devices with Internet access continues to grow every year, and some surveys say that as many as 2.6 billion people used mobile internet smartphones in 2018. Suppose this number didn’t convince you of the importance of using responsive websites. In that case, you might be confident that Google considers website responsiveness one of the main factors in its SEO ranking algorithm.
If you haven’t thought about the responsiveness of your site yet, it’s high time. Don’t miss out on visitors who come from mobile devices.
Content That Is Easy To Scan
As we wrote above, with the growing number of mobile internet connections, traffic to the site also grows automatically from mobile devices. People are often in a hurry or just lazy to read and therefore only search for a lot of information by a quick scan. Make sure your site provides relevant information to visitors even when you quickly scan your site.
Even if your website contains more extensive articles with a wealth of information, make sure that the primary data that the topic contains will be visible even when you quickly scan the entire article. Use subchapters, bullets, or the bold itself, distinguishing important information in the text. This way, you will satisfy both types of visitors—those who want to scan the article and those who read the whole article calmly.
Fix Broken Clicks
Over time, links on your website may be interrupted, altered, or removed. Whatever the reason for your links, visitors get to a blank page when they click on a broken link and feel lost. While you certainly want to avoid 404 errors, sometimes that’s impossible.
Fortunately, you can do a few things to fix broken links. First, if you run your site on the WordPress platform, install the “broken links” detector plugin, which will alert you to broken links, and you can fix them in peace. Second, create your own 404 redirects or page. One of the biggest problems with a 404 page is that visitors feel lost and don’t know how to proceed on the web. Drag them to your homepage or give them your own personalized 404 page to guide them on.
Get Rid of Unnecessary Elements.
A clean environment works best for reading and lets the elements you want stand out clearly. Therefore, avoid the amount of unnecessary information and features on your site that will upset your visitors. Let them focus on the critical information you want to communicate to them.
Remove various blinking banners, irrelevant images, or unwanted ads from your sites.
Pictures And Videos
Visual content is much easier to consume than the text itself. Use videos and images on your website. The visual content of your website will “humanize”, enliven the boring text, and offer faster communication of information. But don’t forget point 6, and don’t overdo it with visual content to avoid the opposite effect.
Clean And Simple Navigation
Customize your site so that visitors can easily navigate it. Visitors must not get lost on your site. Otherwise, they will start leaving it. Make sure your visitors know where they’re on the page. As many as 70% of visitors rely on direct navigation instead of search. Therefore, clear and clean page navigation should be one of your priorities.
Edit and test
Every website is different with different visitors. What applies to one may not apply to another, so the essential part is testing and adjusting each aspect to get the highest conversions possible. Whether it’s a purchase, an email, or the longest time spent on the site depends on your goals.
If you need help with redesigning your website or creating a brand new one, write to us, and we will be happy to help you.
Also Read: How To Be Visible To Search Engines