We live in a visual world, and we judge others based on their presentation, and we can form an opinion in milliseconds. Brands have to fight much more for their customers in today’s rush to market with uniqueness and credibility.
Traditional presentation methods such as business cards or “box systems” of websites are no longer enough today. Today, you need to build your brand over the long term and consistently create your place with the customer, and it is consistency that will make your brand work uniformly and consistently.
The logo will be one of the main elements that will unite your communication under one brand. Logo, its curves, uniqueness or typical colors, and all this set you apart from the competition at first sight.
Keep a few essential points in mind when creating your logo.
Show Your Essence
On the outside, many brands look the same. In essence, however, each brand is unique. Whether it’s the specific product you sell, the exceptional service, the approach to your customers or the respect for the environment, you have at every step of your production process. Every good designer should consider these points when designing your new identity.
Design your logo so that, at first glance, it presents your uniqueness.
Think of Your Audience
Do you have a clearly defined target group? Do you know to whom you will communicate your messages and who should recognize you at first sight? Find out what your target prefers and be as close to them as possible, and use communication that is close to them.
For example, children will be more interested in colours such as yellow or red, rounded edges and playful lines. On the contrary, if you address bankers, managers or directors of companies, it will be more natural for them to trust a brand in the spectrum of colours – blue, black, grey, and sharp, clean lines. Always keep in mind who you are creating your new logo for. Please don’t do it for yourself but your audience.
Be Unique And Different.
One of the main goals of your logo is to differentiate your brand across the market.
Why be unique? Do you remember today’s journey home from work? Was it different or the same as every other day? Over time, people begin to overlook stereotypes and perceive only differences, things that go beyond average.
Study your competition and brands with similar names, and make sure that when creating a logo, you avoid the elements that would associate your brand with any competitor. Stand out in advertising blindness also thanks to your unique logo.
Less Is More
Traditional clichés, however, are worth following in this case. We live in a hectic time full of advertising smog. Stick to simplicity when creating a logo. Thanks to this, the customer will more easily recognize you on the billboard, product placement in the series or on the poster pasted on the stop.
Thanks to the logo’s simplicity, you will also avoid the problem of post-production if you want to embroider, laser or engrave your logo. Don’t make your stamps unnecessarily complicated and cluttered with complex shapes. However, remember to maintain the complexity and integrity of the logo.
Thanks to these types, your logo can be high quality and help you fight for the customer. The logo should be a vital part of your visual communication, so let it be done by professionals who will advise you in its creation.
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