The launch of a product to the market can be a vital event for a company. Done right, it can be the beginning of a beautiful relationship, but it can be a fiasco if done wrong.
Whether it is a physical or digital product or a service that we will launch, we must be aware that digital marketing is an increasingly competitive sector. And, therefore, it is essential to have a good line of impact, that is, a good strategy.
Therefore, today we bring you this post. We are going to review the five most interesting digital marketing strategies to launch your product. So…
Don’t move. Let’s get started!
Table of Contents
Five Marketing Strategies To Boost Your New Product
In recent years, the term Growth Hacking has become very fashionable. What is this? Simple.
It is that combination of non-traditional techniques and tools, that is, that has as main components creativity, curiosity, and analytics, whose main mission is to be able to maximize income with the minimum expenditure of resources possible.
Inbound Marketing is a methodology that combines marketing and advertising techniques nonintrusive to contact users at the beginning of their buying process and accompany them to the final purchase.
Creating content regularly is one of the most solid digital marketing strategies in the medium and long term. With the Inbound Marketing methodology, you create valuable content that attracts your potential audience to turn it into a lead and then a customer.
Therefore, you should invest efforts in creating a quality blog about your business or topics that are interesting for consumers. The users themselves will be the ones who share that content, generating traffic to your website regularly.
SEO: More Organic Visibility
Not just for a product launch, but in general. Having a well-optimized and positioned website is the pillar of any digital marketing strategy. It will give you a traffic base to which you can communicate your new products.
Good organic visibility will help you put your new release on the map without having to start from 0.
Marketing on Influencers
Influencers are becoming the stars of digital marketing strategies. They are usually experts in a topic or sector, and most importantly, they have a loyal audience. His followers are willing to follow his recommendations, which we can exploit to publicize a product.
It is vital to study what interests us. Do we bet on macro-influencers? ¿ Micro-influencers? Depending on the product or service, one strategy or another will be better.
Macro influencers: they have millions of followers and have a lot of impacts. Working with them means having a high budget. I recommend that you bet on a natural, simple sponsorship that is consistent with the influencer’s values and the brand.
Micro-influencers: They are in fashion. Thousands of followers. They require less budget to work with several at the same time for a greater scope. They are ideal when your sector is very specific and does not have a larger influencer.
It is a perfect opportunity to offer the user quality and valuable content. A customizable plus to convert leads into potential customers.
The first step to an effective email marketing campaign, you must create a detailed database of your customers. Age, residence, previous purchases, or products for which they have shown interest. The more information you have, the better.
Based on this information, you will be able to adjust the strategy and propose highly personalized messages. The objective is that the user perceives that the emails have been written expressly for him.
This is where marketing automation comes in, which can make your life much easier if you do email marketing.
Remarketing is the ideal strategy to get more conversions and monetize user engagement efforts.
In summary, remarketing (or retargeting ) consists of creating personalized ad campaigns (in general, display) for those users who have previously visited your website or other content.
So what is the basic concept of remarketing? Very easy, reach users who already know your brand or your products and, therefore, have many more opportunities to convert. The goal is to create several increasingly personalized impacts. This is how we encourage the user to move forward in the conversion funnel.
You can do remarketing in your SEM, Display, email marketing campaigns, among other channels.
We Can Summarize The Process In 3 Steps:
Depending on how we attract users to the list and what type of ads are shown to users, we can identify several types of remarketing :
- Standard: Show display ads to people who have previously visited a page. Ads appear on websites and apps on the display network (Google Ads includes more than 2 million sites).
- Dynamic: similar to the previous one, but with the difference that it shows personalized ads based on the products and services that users have seen on the website.
- For search network ads, these campaigns do not include display ads but are shown when users who have already visited the web are searching on Google. In this way, it is possible to refine a lot with the target, since they have already visited our website and continue to search related to our products and services.
Other types will be adapted to the needs of each strategy to reach the audience you want: video, for mobile apps, through distribution lists, etc.