Term coined by John Sviokla that defines the site on the Internet where they carry out interactions trade between different companies. It is also the place where apps for mobile devices are marketed and purchased.
In short, it is the place in the network where commercial actions are carried out, just as in the market square but at a virtual and online level. It differs from the online store in that products from different companies are sold on the same website.
The platform offers numerous advantages, especially for small merchants for their growth, who have the possibility to offer their new products and reach new audiences, without having to maintain or manage a website.
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