More reach, more leads, better branding: This is what many online marketing agencies promise. But which agency can keep the promise and which dubious agency should you steer clear of?
To find out whether an agency can really keep what it promises, you should have a certain basic knowledge of the topic. What are SEO, Google Ads, Amazon Marketing, and Co.? Such basic knowledge simply helps to better assess the scope and quality of the work. When you’re ready, there are still a few crucial aspects that you should consider before hiring an agency.
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Services offered by the agency
The range of services offered by an agency can say a lot about its quality. Because if the agency is actually a web design agency, it also does SEO, Google Ads, social media and and and, that usually shows that there is not too much professional competence in all areas. Besides, the way of working an agency already very informative. What does the (jointly developed) strategy look like? What about possible changes and optimizations? Are additional tools such as Google Analytics used? Is there a way to do A / B testing to get the best performance possible? These are all questions to ask the agency. Because the agency does not allow changes or if it is not possible to make optimizations, then this is often a sign of a rather dubious agency.
Individual support is an important factor, especially in online marketing. Because the requirements and wishes are so different from customer to customer that it is important to find the right tone for everything. This also means that different products and services are advertised differently and nothing is created according to a standardized model.
Online marketing agencies have specializations geared toward either business-to-customer (B2C) or the retail market or business-to-business (B2B) companies. An excellent online marketing agency provides personalized online marketing services and support to clients across the various web and social media platforms.
Individual support services that an online marketing agency provides include recommending online marketing tools and track associated metrics. Online marketing agencies help clients by kickstarting an excellent web design and infrastructure for clients.
Online marketing agencies’ services may include boosting social media marketing strategies, influencer marketing, affiliate marketing, email marketing, pay-per-click or paid ads, and search engine optimization (SEO) to improve ranking in search engine results pages.
You can find hiring B2C and B2B marketing agencies helpful in kickstarting your digital marketing strategies. If you experience digital marketing struggles and don’t want to waste your precious time tackling those on your own, then hiring an online marketing agency is highly recommended.
The top marketing challenges that B2C and B2B businesses face include the following:
- Generating traffic and leads
- Securing enough budget
- Training marketing team
- Hiring top talent
- Proving return on investment (ROI) of marketing activities
- Finding an executive sponsor
Online marketing agencies provide support from technical aspects to client personalization and engagement. Accelerate your online marketing tactics through careful planning and comprehensive performance tracking with the help of an experienced digital marketing agency.
Are there qualitative certificates and references?
Many agencies advertise with an infinite number of certificates and references. However, quality over quantity also applies here. There are some certificates that are very easy to obtain and for which agencies are not checked at all or only superficially checked. Therefore, one should always pay attention to where the certifications come from. The same applies to references. Just because an agency has worked with many different clients doesn’t mean that this collaboration has been positive or long-lasting.
Does the agency offer transparency?
Good online marketing agencies should offer their customers transparency. This means that the (often very small) steps that belong to the creation of a campaign are made clear and possible changes or deviations are always discussed with the customer. It is also part of the work of a good agency that the customer is kept up to date and regularly informed about progress. In addition, the customer should always have the option to access his own Google Ads / WordPress / etc. Account to be able to access!
Contract modalities and costs
Dubious agencies often offer long contracts and difficult notice periods. It should, therefore, be ensured that the contract duration (especially at the beginning) does not exceed three to six months and that there is always the option to terminate the contract. Even with the cost should be careful not always to choose the best price. Good online marketing can be expensive. Therefore, you should often refrain from any flat rates! A tip: calculate the costs down to the number of hours worked. You can clearly see how much time is really invested in customers.
How is the agency itself set up online?
A very meaningful aspect of a good online marketing agency is its own visibility. Because of the agency itself is difficult to find on Google and Co., how can you expect it to be different for customers?
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Is the agency informed about trends?
Whether an agency has technical competence can often be made clear through specialist articles, publications, or a blog. Because of the regular occupation with the various topics of online marketing shows interest and thirst for knowledge.
Of course, not everything always has to be true. Each agency has its own characteristics that set it apart. But you should deal with issues such as costs, transparency, the range of services, and advice in advance, before deciding on a (long-term) cooperation with an agency.
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