Marketing In The Time Of COVID
COVID has accelerated digital transformation in all sectors. Also in marketing. Many companies have stepped up their digital messages to take advantage of the increased use of electronic messages by consumers. It has been a radical leap in which “webinars have played a key role in sharing our knowledge and welcoming other industry experts to […]
Three Recommendations To Address The Digital Divide In SMEs
Change the culture of SMEs regarding technology and its contribution to competitiveness, efficiency, and productivity, acquire the necessary training and skills – well through the formation of internal talent, or through the recruitment of new talents – and improve conventional financing channels, as well as finding new sources of financing, are the three recommendations that […]