Why Do I Need An Influencer Agency?
Influencer marketing has been a reality for years. However, the term “influencer” is not always well understood. When we talk about people with millions of followers on social media, we often refer to them who upload photos in hotels with infinity pools and seem to spend their lives at parties and places with VIP access. […]
INFLUENCER MARKETING – IS IT A SIMPLE FAD OR REAL STRATEGY?
INFLUENCERS, TRENDSETTERS, OPINION LEADERS … SO MANY TERMS THAT FLOURISH ON THE WEB TO DESIGNATE THE ACTORS OF A GROWING STRATEGY: INFLUENCER MARKETING. SO JUST A FAD OR A REAL IMPACT ON THE PURCHASING BEHAVIOR OF CONSUMERS? DECRYPTION. In the beginning, there were affiliate and sponsorship programs which, initiated 20 years earlier, were real levers […]