Tag: influencer marketing

INFLUENCER MARKETING – IS IT A SIMPLE FAD OR REAL STRATEGY?

INFLUENCERS, TRENDSETTERS, OPINION LEADERS … SO MANY TERMS THAT FLOURISH ON THE WEB TO DESIGNATE THE ACTORS OF A GROWING STRATEGY: INFLUENCER MARKETING. SO JUST A FAD OR A REAL IMPACT ON THE PURCHASING BEHAVIOR OF CONSUMERS? DECRYPTION. In the beginning, there were affiliate and sponsorship programs which, initiated 20 years earlier, were real levers […]

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