The Dilemma of Attribution In Digital Marketing
At this point in the marketing world, some are less suspicious of conventional advertising than digital. In other words: what some ask of online advertising is not required of traditional media. As we have a more remarkable ability to trace user behavior through analyzing their behavior on social networks and web pages, many companies seek […]
Offline Marketing – Integrate It Into Your Online Strategy
Social media campaigns, content strategies, email automation … it might seem that there is no room for offline marketing nowadays. However, it is the perfect complement to all the company’s activities on the Internet. Despite the time that we all spend daily on the Internet, the reality is that not all of our day to […]
Why Do I Need An Influencer Agency?
Influencer marketing has been a reality for years. However, the term “influencer” is not always well understood. When we talk about people with millions of followers on social media, we often refer to them who upload photos in hotels with infinity pools and seem to spend their lives at parties and places with VIP access. […]
What Is Endomarketing And How Is It Applied In The Company?
Have you heard of endomarketing? Also known as internal marketing, it is becoming a more and more critical factor for companies. Focused on improving the employee experience, endomarketing uses marketing tools towards workers themselves and not towards customers. We are facing an activity that arises from the synergy between the marketing and human resources departments. […]
Important Steps To Get Started With Online Marketing
So That SMEs Can Quickly Reach Their Customers Online. The first steps in unfamiliar areas always seem the hardest to us. But to all small and local companies that ask us whether it is worthwhile for them to be active online, we answer clearly and unequivocally: yes! And there is no doubt: it is neither […]
Advantages And Importance Of Facebook For Companies
If you want to improve your online business, it is very likely that you can take advantage of some social networks. In particular, today we will see the benefits of Facebook for businesses. First of all, you should avoid making the mistake of confusing the fan page that your company or business should have on […]
What Is Digital Culture And How Is Our World Changing
We live in an increasingly digital world in which new technologies are completely changing the way we relate and communicate, to carry out our work, to access new professional opportunities and, of course, to train professionally or to provide knowledge to the new generations of ‘digital natives’ Do you know what Digital Culture is and […]