The Dilemma of Attribution In Digital Marketing
At this point in the marketing world, some are less suspicious of conventional advertising than digital. In other words: what some ask of online advertising is not required of traditional media. As we have a more remarkable ability to trace user behavior through analyzing their behavior on social networks and web pages, many companies seek […]
Why Your Business Needs SEO-optimized Landing Pages?
Landing pages are a vital element of effective SEO and digital marketing campaigns. Whether you are improving your market reach or advertising a new product or service, a user-friendly, SEO-optimized landing page can help you achieve your business goals.In many cases, a properly designed landing page provides website visitors an initial glimpse of what your […]
Offline Marketing – Integrate It Into Your Online Strategy
Social media campaigns, content strategies, email automation … it might seem that there is no room for offline marketing nowadays. However, it is the perfect complement to all the company’s activities on the Internet. Despite the time that we all spend daily on the Internet, the reality is that not all of our day to […]