Search engine marketing comprises all marketing measures in search engines that are intended to increase the level of awareness of a product.
Search engine marketing is abbreviated SEM, which in turn is in English Search Engine Marketing. SEM is of great importance for all those who move into the digital world and successfully advertise their products or services there or who want to generate more traffic on their online presence. Search engine marketing describes the attempt to get a product or service to men or women as successfully as possible via search engines. Search engine marketing is one of the three pillars of online marketing.
The field of SEM is divided into two areas. Search engine optimization ( SEO ) and search engine advertising (SEA), which is also known as affiliate marketing. This definition assumes that SEM is used as a generic term for search engine optimization (SEO) and search engine advertising (SEA). While search engine optimization aims to better position one’s own page in the organic search results of the various search engines, search engine advertising focuses on improving the visibility of the respective content by booking advertising links alongside the corresponding search terms.
The importance of SEM
Search engine marketing has developed into one of the most important channels of online marketing in recent years, as the two sub-areas SEO and SEA can generate new customers very effectively and the results of the methods are also very measurable. As a result, very low scatter losses can also be achieved.
Who runs the SEM?
SEM can be promoted either in-house or via professional SEM agencies, which then carry out the relevant campaigns. For example, a central area of responsibility is to identify the keywords that are relevant for your own website and to use tools such as Google Adwords to identify terms that are most frequently searched for by the target group. There are also various payment models within the scope of search engine marketing, such as the “per click model”, ie payment per click. Depending on how popular a keyword or keyword combination is, the higher the cost.
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