E-reputation, or online reputation, is a problem common to all companies but also to all individuals. It doesn’t matter if you are a company, an individual, a student, or just looking for a job, your online image is often very important and fraught with consequences. Searching for a company or an individual has become automatic.
However, while it takes time to develop a positive reputation, now it takes a few minutes to destroy it. With such reactivity of the web, you have to learn to control and maintain your e-reputation.
Faced with such a challenge, we focus on one universe in particular: telemarketing. This sector of activity often has a bad image, mainly developed by aggressive, insistent, monotonous teleoperators, and giving the image of almost automated and dehumanized individuals. In addition, entering into people’s privacy is always delicate, whether it be telemarketing, file qualification, or even carrying out satisfaction surveys or polls.
This article, therefore, presents 5 tips to control your e-reputation when you are working in this field of activity.
DO A GLOBAL RESEARCH TO DRAW UP A FIRST ASSESSMENT
We all have the reflex to go through Google (or another search engine) to get an idea about a product offer or an individual. In this specific case, it is the name of your company that you will have to search for.
Before embarking on a strategy to manage your e-reputation, it is above all necessary to realize the inventory of all the information accumulated by Google and the social media platforms concerning the company. It is, therefore, necessary to examine all the information related to it, and to start removing what can possibly be problematic to its reputation.
In addition, this will make it possible to adapt the strategy according to these results, so that these actions are more precise and relevant. For example, it is possible in particular to isolate the strong points which support a positive image and the negative points which, on the contrary, lower it.
SELECT THE MOST RELEVANT MEDIA TO WORK ON IN TERMS OF IMAGE
We may want to focus on Google SEO, the challenge is still to really appear with relevance on the first results.
Therefore, to be sure that the e-reputation is consistent with the image that the company wishes to promote, it is above all necessary to isolate the best method to promote it, and in particular the right media.
KEEP A CONSTANT WATCH
Your intelligence actions must be sufficiently planned and precisely defined to avoid going all over the place and taking into account too much information, or worse, bad information. We, therefore, advise you to set a daily time slot, or bi-weekly if this is not possible, to carry out this day before.
Keep in mind that most Internet users build their opinion based on the online reputation of companies. We must therefore not forget that the opinions on the web are important. On this point, we can only advise you to set up a Google alert on the name of your company in order to remain proactive as soon as a notice is issued.
MANAGE YOUR E-REPUTATION
First and foremost, it is very important to know your target market and your customer segment that builds your reputation. Once isolated, all you have to do is present them with content aimed at pointing their opinion in the right direction. Think about storytelling and build a story around your name or product to create a strong emotional connection.
In the field of telemarketing, it will therefore be a matter of focusing on professional media and networks (LinkedIn for example), or even seeing your own platform as the ideal medium by implementing a content creation strategy (Inbound Marketing ) reliable and powerful. This will make it possible to push the various content developed both on social networks but also in outright Google referencing, by addressing the various issues that potential business customers could face.
CARRY OUT MONTHLY ASSESSMENTS AND / OR REPORTS TO FOLLOW THE EVOLUTION OF YOUR E-REPUTATION
Faced with the phenomenal amount of data to analyze, you must focus on the most relevant and representative information in parallel with its dissemination in order to produce monthly monitoring reports.
With this type of report, you will be able to isolate trends, adapt your strategy according to new opinions, or even fully anticipate the evolution of the expectations of your target customers.