Search Engine Optimization (SEO) is a great tool to increase your brand’s visibility. Through SEO techniques, customers can reach your brand’s portal. In addition, it allows your brand to generate leads and conversions.
In the past decade, more and more brands have understood the importance of SEO techniques. They have realized that selling their services offline is not enough. It is equally important to reach out to the masses in the digital world. Therefore, brands need to collaborate with an SEO agency.
AdLift is a creative digital marketing agency that offers robust SEO services. They ensure that your website gets the right ranking on search engines such as Google and Bing. In this article, we will discuss the SEO services that AdLift offers and what makes AdLift the best SEO company in India.
Table of Contents
Role of SEO
To help you understand the role Search Engine Optimization plays, we have bifurcated its functions into seven categories-
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Keyword Research
Any successful campaign that is based on Search Engine Optimization always begins with keyword research. Through the research, brands can identify topics and themes that their target audience is searching for. This also helps you to cut down on words that you don’t need. Therefore, you will get a chance to rank higher.
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On-Page Optimization
This process ensures that search engines like Google understand what your content is all about. It involves using keywords at strategic locations of your web page to make sense to Google as well as your readers.
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Technical Optimization
To make sure that your website is user-friendly and receives sufficient traffic, an SEO agency uses tools like Google’s Page Speed Insights to check your brand website’s speed. Agencies also use other crucial technical SEO strategies such as HTML and XML sitemap, using a flat site architecture and schema markup, making sure your site is optimized for mobile users.
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Link Building
The best SEO companies in India uses multiple ranking factors such as inbound links to rank higher on search engines. To ensure that your brand gains a lot of popularity, you should focus primarily on two factors- content and links.
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Internal Linking
Internal linking is important to boost your rankings. It helps Google and users navigate around your site, helps spread link equity among your pages, and provides a way for readers to find useful relevant content. To make sure that you use them correctly, always focus on linking from higher authority pages to lower authority ones. Use anchor text that makes sense both to Google and to your readers. In addition, you should always link to relevant content that offers further info on the topic of the post.
Why Adlift is the Best SEO Company in India?
Here is a list of reasons why AdLift is the best SEO company in India-
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Our squad of experts
What truly makes us stand apart from the crows is our team of skilled professionals. The award-winning agency ensures that every member of the team delivers excellent results yet is able to meet the deadlines. AdLift offers content writing, SEO & SEM strategy, social media, paid media etc.
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Brilliant communication skills
At AdLift India, we understand the importance of effective communication with clients. This particular trait has helped our agency to develop a long-lasting relationship with clients
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Problem-solving skills
Having worked in the industry for more than a decade, AdLift professionals possess problem-solving skills. They can handle all types of campaigns and their related issues and have the expertise to deliver remarkable results. They offer performance proof marketing strategies.
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They offer accurate data
Each of AdLift’s campaigns has been successful. It is because of data and analytics, measurements, and insights. So, when your brand or business opts for a digital marketing agency, you should ensure that they add value to your brand.
As a leading digital marketing agency in India, AdLift has always made sure to track the success of its clients. The agency prepares weekly and monthly progress reports and shares them with the client. They also use analytical tools to measure the campaigns and strategies, ensuring that the leads turn into revenue.
Also Read: How Do We Prepare For A Digital Future?
