Before you develop an app, you should create a concept for your app. But why is an app concept important and what should it contain? In the following, we have summarized the most important aspects of an app concept for you.
You have an app idea and want to implement it. However, many process steps are required from the idea to the finished product. An important step is the conception of the app. The following questions are answered here: What should the app be able to do and what should the app look like? Most clients only have a certain idea of the finished app. They often lack a concrete concept.
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Why Do You Need an App Concept?
The app concept serves as an aid for you to implement your app idea. When working with a development team, inconsistencies arise from time to time due to unclear definitions. So there is a risk that the development time and the development costs will increase. To prevent this, there are experts in app agencies who can precisely calculate the time and costs of your project for you. In addition, the target group of your app is determined during the conception.
How Is An App Concept Created?
For successful app development, the client and the development team should exchange information regularly in order to avoid misunderstandings. Good communication is the key to success. The creation of an app concept is only possible with smooth cooperation.
Step 1: App Definition
As soon as you have an app idea, the first step has already been taken. First of all, you should define the purpose or use of your app. Another important point is that you should write down the goal of your app. In addition, your application should offer added value for the user. Without this added value, your app will not be able to survive on the market. In the further course, you should determine your target group.
Step 2: Target Group And Competition Analysis
Your app should be designed for a specific group of people. In this step, you should know your target group very well. To find out, you can, for example, create personas to determine the needs and wishes of your target group. Check out which competitors in the market have a similar application. Competitor analysis is important in order to adapt your product so that it differs from other products in the market.
Step 3: App Functions
You have now set the goal and defined the target group. It’s time to clarify what features your app should include. With your partner for app development, you can record all functions in this step. The results of the target group and competition analysis are used to determine relevant and non-relevant functions. So that you get an overview of all functionalities, it is advisable to create a user story. This reflects the actions of the user. If functions are added afterwards, developers have to take this option into account in the app concept. This is an important aspect of the longevity of your app.
Step 4: Technical Requirements
Technical requirements are also part of the design of your app. This is where you specify which operating system and which end devices your application should run on. What you ultimately decide on depends on who will use the app in the future and what kind of apps your app represents. If you want to reach a large number of users, it is advisable to develop for the Android platform, as this is where most of the users worldwide are recorded. In contrast to Android, the iOS platform, due to its exclusivity in terms of end devices (iPhones), offers little development effort and generally fewer costs. The choice of programming language is not arbitrary either, because there is a corresponding programming language for every operating system.
Step 5: App Design And UX
Now your development team instructs which functions to implement. But the developers do not yet know exactly what the app should look like. What is the first thing you notice about an app? Right, it’s the design! If you put yourself in the shoes of a user, you would certainly pay attention to the aspects of design and user experience. These aspects are crucial for the success of your app. Because if your target group likes the look and feel of your app, you will download and install it.
To get a first impression of your app, you can use pen and paper or you can use so-called wireframes. You can see wireframes as digital sketches of your app screens. These simple graphics are enough to get a rough idea of your app screens. Wireframes also help you to depict the complexity of your application and to estimate the development effort more precisely. There are two important phases in the app design world. When speaking of low fidelity wireframes, this means a rough representation of the look and function of your app. These wireframes are mainly used in the early stages of development. The so-called high fidelity prototypes are only used at a later point in development. These prototypes offer a clickable and thus testable version of your app. Test persons can evaluate the application and give feedback to the development team. This allows the developers to adapt their application so that it gets better and better with further tests. You must also note that your app can also be displayed on different display sizes and screen resolutions.
What Happens After The App Concept?
Congratulations! You have completed your app concept. This concept serves as the basis for the development work. When you designed your app, you created important guidelines for development. If you do not know what to do next during development, you can always look in your concept documents. It reminds you of what you originally planned. After developing it, you can then judge whether your concept was good or bad. Because the finished product also reflects your concept. Therefore, you should not underestimate or neglect the design of your app. Because the success of your app depends crucially on it.
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