Competition between apps has made it complicated to get visibility on search engines. A deep link is one-way businesses can tap into email, text, and social media users. Here is an outline of deep links and how to use them to drive traffic and improve the user’s experience.
What is a Deep Link?
A deep link is a type of URL that redirects the user to a specific page or resource. Deep links are essential for mobile applications in improving the user experience and boosting conversions.
According to AppsFlyer, 60% of users abandon the app within 24 hours after download. A deep link keeps the user within the platform to drive up conversions and sales.
Types of Deep Links
The first type of app URI is the default deep link. It directs the user to a resource only if the app is installed. Otherwise, the user is sent to an error page. You can use default links when you only want to target mobile users that have already installed the app.
Deferred deep links can redirect users to another resource, even when they don’t have the application installed. It can redirect a potential buyer to a download page to install the app. After launching the app, the user is redirected back to the product’s page.
Deferred links are more complex to create. The process may differ depending on the operating system. Unlike web URIs, they do not follow a standardized format. You can find out more about how app links work from AppsFlyer.
Contextual Deep Link
A contextual deep link is similar to a deferred link, but it carries additional information about the user. They may contain data about where the user is logging from or who referred them to the mobile app.
The purpose of contextual URIs is to provide the user with a more tailored experience immediately after opening the app. They are beneficial for marketers when collecting data on their user’s buying patterns.
What is the Purpose of Deep Links?
With deep links, users don’t have to navigate your ecosystem manually. You can direct users to a relevant product page where they can take action. Additionally, the native app experience is often better than accessing the resource from a mobile site.
Deep linking allows you to retain and redirect users and redirect them to new campaigns on your App. By focusing your funnel on one sales page, you create a better user experience.
You can also combine deep links with in-app incentives to reward users on your platform. For example, an e-commerce website can use loyalty points for buyers using specific services in the app store. Deep links can be effective for virtually all types of verticals.
Creating a Deep Link
Planning is crucial when creating deep links for your ad campaigns. You ought to decide whether you want to use a deferred or default deep link. Also, put together all the URIs that you intend to use on the app.
The AppsFlyer guide provides an in-depth view of the benefits of deep links and how to leverage them on your app.