Operational Marketing – Responsibilities and Challenges
The strategy guides our steps in making business decisions. Although it is not enough, it needs to complement the tactical approach. This is what operational marketing deals with, which is based on strategic marketing and data and comments collected in the field to implement concrete actions that help meet the company’s objectives in this area. […]
Outsource Purchases In Company – 7 Reasons To Do It
Outsourcing purchases is an advantageous way to reduce costs in a company. Especially for SMEs, where every euro counts, opting for this solution will allow you to spend less on essential supplies and services for your company’s day-to-day life. In the end, it is about achieving strategic advantages that allow us to compete more effectively […]
E-commerce – 7 Trends To Watch Closely In 2022
Conversational commerce, the growing weight of social networks, the hybridization of retail… Focus on seven trends that will impact e-commerce in the months to come. Two thousand twenty-one is finally coming to an end, and the time is ideal for analyzing what is looming for the year to come! This year, many companies have disrupted […]
Email Remains An Important Channel For Brands
Among the main lessons of this survey, we note that, even in 2021, email remains a popular communication channel for consumers and one of the most effective when following certain good practices … Email Remains a Channel Not To Be Overlooked One of the main lessons of the study is the importance given to email […]
Why In This Christmas Campaign IT Tools Will Be Even More Important
In recent years, the Christmas campaign has started earlier and earlier. Consumption patterns have established getting gifts and seasonal products – or starting pre-purchase research – at earlier and earlier dates. The context of the last two years has accelerated this trend. Last year, Christmas consumers wanted to make their purchases earlier to avoid going […]
Keys To Increase Sales At Christmas
2020 was the year with the highest digital spending in the holiday shopping season, but the landscape continues to evolve. This year, consumers have been far-sighted, and many have advanced their purchases. However, the high point of Christmas shopping continues to be from the days before the holidays until January 6.COVID-19 has caused logistical problems […]
How Can Your Ecommerce Store Benefit from Translation Services?
Selling anything to anybody requires effective communication, whether this is written or spoken. Without a mutual understanding and a connection between seller and buyer, the entire interaction tends to break down. For those of you wishing to branch out onto a global stage with your eCommerce store, you may be well aware of how prominent […]
11 Powerful Tactics For Writing Clickable Headlines
You will be surprised, but statistically, 8 out of 10 people read headlines, only two of them open the link itself. This is why it is so important to put in a lot of effort to create a headline that can grab the attention of your audience and induce them to take action, whether it […]
SEO Mistakes That Firms Often Make On Their Websites
SEO means Search Engine Optimization: the need to optimize the contents of our organization’s website so that it appears in the top positions when carrying out a specific search in the different search engines. It is necessary to invest time and effort in improving the contents. When developing an SEO positioning strategy, we must consider […]
eCommerce – Golden Rules For Selling Legal Services Online
Setting up an eCommerce for the online sale of legal services is not an easy task, and many mistakes can be made along the way. From the business model to the website’s design, claims policy, orders, shipments, and a thousand other things. Only a few firms are taking advantage of online sales / eCommerce, using […]