Google ADS is Google’s advertising system that allows you to set up and create advertising campaigns to help you achieve the goals of your business.
Google is the most used search engine in the world, and for this reason, it is imperative to position yourself in the best possible way to be found by the most significant number of users who fall within your target.
So let’s see what Google Ads is and choose the best type of campaign to achieve your business goals.
What Is Google Ads, And How Does It Works
Google Ads is a tool made available by Google, allowing you to create different ad hoc advertising campaigns for your business.
It doesn’t matter if your business is purely online, offline or a combination of these because Google Ads can genuinely be adapted to any business reality.
The same thing also applies to the products you offer to your customers: whether you sell a physical product, an info product or a service, Google ads are for you!
A Google ads ad is shown to users, on Google itself or partner sites, when a user actively searches for a product or service or has shown interest in it, and appears right in the top search results with the wording “ad”.
To start a Google Ads campaign, you need to open a Google Ads account. Read this article to find out how to do it right away.
Also Read: What Are Google Ads?
Types of Campaigns Available In Google Ads
As we said earlier, Google ads offer different campaigns to create an ad suitable for the business and the target clientele you want to aim for.
Let’s see them together:
- search network campaign: text ads that appear to the user after they have performed a search;
- display campaign: image ads that appear on Google and partner sites;
- video campaign: to appear on YouTube;
- shopping campaign: create product sheets ideal for an ecommerce;
- app campaign: if you want to promote your app;
- local campaigns: to promote your business in your area.
For each type of campaign, you will have to set your goal, for example, sales or lead generation. This will depend on your marketing strategy.
You’ll also need to set the geographic region where you want ads to appear, especially for a local business.
And finally, you will define the budget you want to make available to Google to generate and optimize your advertising campaigns.
Which Google Ads Campaign Do You Choose Based On Your Goals
The choice of the type of campaign and objective must not be made superficially since each combination will lead you to be more or less successful on your target.
If your goal is to increase sales and lead generation, surely a campaign on the search network can be for you.
With the display campaign, on the other hand, you can capture attention in a short time with a single image, thus being able to increase your notoriety and traffic to your website.
The same thing goes for the video campaign, which, however, being a video, will appear on YouTube or partner sites that support this format.
If, on the other hand, you have an ecommerce or a physical store that sells goods, surely a Google Shopping campaign will help you increase your sales by showing users listings of your products.
If you own a local business, goods or services, the local countryside may be for you.
Finding the type of campaign with the right objectives takes time as you will have to test until you find the optimal combination for your business reality. For this reason, I recommend that you delve into this topic.
When To Hire a Google Ads Consultant
Improvising yourself as an advertiser is not the wisest choice, as you risk not getting the desired results and not optimizing your budget.
For this reason, if you cannot create a Google ads campaign, it is good to rely on an expert who, it is true that it will cost, but it is also true that it will allow you to reach your goals in the shortest possible time.
Suppose you don’t have the budget to invest in a consultant. In that case, I recommend that you study the subject thoroughly and test different types of campaigns with other objectives to avoid making mistakes in Google Ads.
We have seen that Google Ads allows you to create advertising campaigns published on the very famous search engine and its partner sites.
Remember to be careful when setting up a Google ads campaign to choose the best combination to get the desired results.
And don’t forget to test to outline the best marketing strategy for your business!