Humans can’t help but feel emotions. In all aspects of life, these appear because it is natural. However, when it comes to the business and organizational environment, these cannot be allowed to affect decision-making and ruin communication, innovation, leadership, and production processes.
Neuroscience, the part of science responsible for studying the nervous system, whose center is the brain, has already shed light on how to manage emotions by identifying the parts of the brain and their functions.
Once it was determined that the human brain is divided into regions such as the left hemisphere, the right hemisphere, the cortical region, and the limbic region, and clarifying the role that each of these parts plays in human behavior, it was possible to determine how to learn to work with emotions and channel them towards positive results. All this led to emotional intelligence, which focuses on channeling emotions (even the most negative) towards the positive.
The field of study of neuroscience is therefore vast, and it covers a massive range of areas of knowledge since the human brain controls everything a person does: their language, movements, bodily functions, emotions, and much more.
As far as emotions are concerned, neuroscience has already talked about emotional intelligence as a potent tool that only humans can use since it is about managing emotions through their understanding, selection, and learning in such a way that they are used for the benefit and not to the detriment of every aspect of everyday life.
It is not about acting like automatons and suppressing what you feel. Self-knowledge is sought, and when frustration, anger, sadness, or other emotions appear that could harm the workplace, they can be identified, rationalized, and channeled to flow and be used for new motivation or learning.
From these discoveries made by neuroscience, a new concept appears in neuro management, a modality of science that emphasizes examining the brain’s activities in the face of organizational problems.
What Is Neuro Management?
Neuro management, also known by its English term neuro management, is a discipline in charge of studying neurological processes that arise when facing business management decision-making.
So, this field of study determines the brain mechanisms (rational or not) involved in this decision-making. But, it does not only examine who takes them, but it also does so with the entire environment of the organization and the rest of its components, that is, all the people affected.
It does not focus exclusively on the point of view of the decision maker, and it also pays attention to all the professionals with whom it relates and who would be affected by them.
This means it is about training the human brain so that its perception, attention, concentration, memory, and the evolution of intelligence are focused on achieving leadership and overcoming stress-related problems.
It, therefore, focuses on:
- Organizational performance and decision making derived from neural processes.
- The development of emotional intelligence at the personal and organizational level.
- The planning, organization, learning, and leadership of the staff.
Neuro management, therefore, pursues the effectiveness of leaders and, consequently, of the team or work group as a whole by enhancing each person’s performance through the development of brain capacities.
Why Is Neuro Management Important In Companies?
The directors, managers, in short, the bosses in charge of making the decisions in the companies, as well as their employees and all the subordinate personnel who will be influenced or on whom the consequences of these decisions will weigh, will react with a specific emotional charge in front of them.
Those in charge of neuro management are the ones who have the task of knowing how these decisions are going to affect people since they must know each component beforehand. In this way, they can contribute to managing, communicating, and using them in their favor.
These people within the company are prepared with programs or training plans on neuro management so that the environment in the organization positively influences all employees.
Consequently, neuro management improves the work environment of organizations by minimizing the consequences of decision-making, complicated and complex ones, on all of its personnel.
The same study found that employees of a company with a pleasant work environment say the following:
- All the staff feels more energetic to work.
- 88% of employees would recommend their friends or relatives to work in it.
- 76% feel more committed to their work.
- A significant 74% reported feeling less stress than in other work environments.
- Half increased their productivity markedly.
- 50% do not intend to change jobs in the coming years.
- 40% feel less exhausted at the end of the working day.
- 29% of workers feel more satisfied with their work and personal life.
- And 13% decreased their absenteeism due to illness.
What Are The Advantages of Business Neuro Management?
The application of neuro management in companies for the pursuit of leadership and the promotion of a healthy and pleasant work environment brings benefits or positive advantages in the following aspects:
When a message or idea is communicated, it can be misunderstood, and depending on who receives it in the wrong way, the reactions and consequences can vary. Starting up neuro management, the indicated paths are sought so that communication improves and noise is not created among all the workers when receiving a specific message.
Better Crisis And Stress Management
Employees’ reactions to stressful situations or crises can affect the organizational environment, productivity, creativity, innovation, and motivation. Therefore neuro management contributes to each component of the company exercising leadership in their emotions and the best steps to be calm in difficult times.
By having a positive (or at least non-destructive) response to a stressful or crisis, a faster or better solution to the conflict is achieved.
Strengthens The Confidence of Managers
Only those with a managerial or boss position know that trust when talking to employees is not easily achieved, especially in difficult times. But, if the principles of neuro management are applied, managers will better manage their cognitive and emotional capacities with their workers, and communication will be better; therefore, the organization’s balance will be optimal.
In other words, neuro management consolidates the ability of managers to communicate with their employees because it helps them get to know their work team better.
Increases Worker Motivation
Knowing the organizational environment and what motivates each worker (or the employees as a whole), a reward system can be established that increases their motivation.
Knowing what makes each employee feel better within the organization (knowing them through neuro management) facilitates the ways to keep the motivation alive and, consequently, productivity.
Better Adaptation To Changes
Fear and uncertainty about changes are common in all companies. Still, suppose managers use neuro management and can find out what mechanisms or circumstances make it difficult for employees to accept them. In that case, facing resistance to these changes and overcoming obstacles will be much easier.
In other words, neuro management provides tools so that managers can prepare or train staff for situations of change, not only in short moments but also as a policy that can be put into practice within the global strategies of the institution.
Neuro management And Leadership Training
Neuro management makes it possible to form high-performance workgroups because it focuses all the effort on intelligent decisions that allow goals to be achieved.
Fostering collaboration, communication, empathy, trust, and altruism among workers positively impacts the work environment. Still, leadership is also being created since each employee comes to occupy an important place within the entire team. Gear of the business, and each one is aware of it and their role.
Creating an environment with a tremendous positive charge that moves away from toxic and stressful behaviors fosters the confidence and creativity that eventually reveals leaders within organizations.
Managers trained in neuro management will shape and create a workforce focused on human beings, their motivations, and emotions. They will know how to direct their team toward organizational objectives as a boss.
In other words, you will be promoting the talent of each worker and incorporating it into the goals and objectives. The workgroup will be chosen in this process, and only the best professionals will prevail: the leaders.
Likewise, these leaders will complete the cycle of continuing with optimal internal communication, stress reduction, and the constant promotion of innovation, motivation, and creativity. All this directly impacts the well-being of work groups and, consequently, the productivity and profitability of the company.
Who Should Be Trained in Neuro Management?
This article has talked about what neuro management is, how it benefits a company or business, and how it helps to form successful work teams and potential leaders, but who should be trained in this discipline?
At first, it may be believed that it is something exclusive to bosses, managers, directors, and, perhaps, middle managers, who together with human resources personnel can take study or training programs in this area, but this is not the case.
There are plans for each component of an organization that provides emotional self-management tools to achieve better work and personal performance, but also to be a piece of the assembled machinery that is understood as a company or organization.
Implementing neuro management as a generalized policy is a leap to new management and organizational performance level.
Also Read: Applying Neuromarketing To Your Business or Company
What Is The Future of Neuro Management?
When a company is managed, and correct organizational performance is carried out, comfortable, open work environments are achieved, with a high level of communication that is relaxing for the worker. All this affects the productivity and profitability of the company and optimizes customer relations.
Neuro management is a relatively new discipline, but neuroscience has already been in charge of demonstrating that the management of emotions and what is learned from them has a positive or negative effect according to the emotional intelligence that is put into play.
Now it is the turn of neuro management. Indeed there are companies whose managers hesitate to put the new discipline into practice and wonder if it is worth reorganizing the entire company based on this new learning.
But, as was the case when computers first appeared, many managers disdained them, only to discover, in the end, that they were vital to the productivity and performance of their businesses. The same will happen with neuro management.
Organizations will understand that they cannot be left behind, that they need to comply with specific processes according to the times and, not in vain, many companies are preparing to train their neuro managers or neuro managers, who will assist with their cognitive load all the components of the company to manage their emotions to improve the organizational climate and work performance.
Few companies have embarked on this management and organizational performance adventure, but the results are encouraging enough for others to follow suit.
There is a long way to go, and this is just beginning. Neuro management needs to grow a lot. Indeed, other areas of knowledge will be involved in this discipline in the future.
The neuro managers or neuro managers of today will be the pioneers, as pioneers were a handful of kids in a garage in Silicon Valley playing with circuits that today dominate the tables of all companies and homes in the world.