As a well-established organization or brand, you might have long-term plans to help the less fortunate. If you’ve gained recognition and a reputable name amongst the public, you’re likely to raise considerable funds. People trust brands with their money and donate willingly to worthwhile causes. However, if you want to kill two birds with a stone, you can organize a charity raffle.
A charity raffle effectively raises huge funds, engages your patrons, and attracts potential customers. However, to execute a successful raffle, you need extensive planning for its promotion and widespread publicity. Although many brands might find it convenient to market their raffles online, it limits your audience to only internet users.
If you want greater outreach, you must invest in offline marketing strategies. Before planning marketing strategies, you must identify your charity cause and decide on your target audience. For instance, if you’re raising funds to help eradicate child labor, you should target teachers and parents.
We’ve listed a few of the most popular offline marketing techniques that will ensure a substantial public outpour.
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Print Advertising
You can have vibrant and eye-grabbing advertisements published on the front page of newspapers. You can even print flyers and rack cards to keep them on the countertops or stands at places where you’re likely to find your target audience. For instance, if your charity is targeted toward helping cancer patients, hospitals and clinics will be ideal places for marketing your raffle.
Flyers and rack cards are two simple yet effective methods to promote. They are a simple and easy way of letting people know about you. In this digital age, designing rack cards is a piece of cake. You can view multiple rack card templates online, choose the one you like most, and customize it to your needs.
Moreover, newsletters are an excellent way to build customer rapport. A newsletter can include the organization’s history, vision, mission, and previous charitable endeavors. Newsletters have extensive details and colorful images to support the text.
Apart from that, posters and banners are great for mass publicity. They can be put up in various public places to attract readers. As much as your ad placement matters, it’s also essential to make your ad easy to read with big fonts but little text. Images work wonders in beckoning the reader’s attention. You need to mention crucial information like the purpose of the raffle, time of the draw, ticket price, and contact information.
Remember, people want full details in a split second!
TV and Radio Advertisements
You can even promote the raffle draw on television. Television ads should be concise with all the relevant details. You can broadcast the ads on popular channels during primetime, which ensures the maximum number of viewers. The images or video clips that may evoke sympathy for the charitable cause must not be grotesque. Most importantly, you should display the essential information on the screen, such as the draw date, ticket price, and contact details, so they’re easy to read.
Moreover, you can even broadcast audio advertisements through popular radio stations. Audio advertisements need to have a purposeful message that connects with public emotions. Successful radio ads must include a call-to-action message, such as ‘Call Now’ or ‘Book your tickets now.’
SMS Campaigns
Another effective way to market your message to more people is to run an SMS campaign. Before you can send SMS to your customers for marketing purposes, getting their permission is imperative.
You can create a compelling opt-in message for your customers to receive information, updates, and reminders via SMS. For a successful SMS campaign, you must be keen on details. The content in your message must be concise yet engaging—moreover, timing matters. The messages should also be sent when they’re likely to be read. Also, be mindful of the number of SMS sent. (you don’t want to spam your customers)
Promotional Shows and Stalls
One of the best ways to convince potential customers to enter your raffle draw is by physically engaging them. You can organize a promotional show with fun activities, games, and giveaways for the audience. You can sell the raffle draw tickets at events where the show hosts can promote the company’s credibility and charitable cause.
As interactive as promotional shows are, they can also be costly. You can set up booths in public places like malls or local fairs to be more cost-effective. The brand representatives can reach out to potential customers and engage them in a conversation, informing them of the charitable cause. You can even give away assorted merchandise with the company’s logo or name with every ticket purchase. Giveaways are a great incentive and are likely to increase sales.
Summing up
A charity raffle can be an exciting strategy for gaining and retaining new customers, engaging existing patrons, and raising funds for a noble cause. To make a raffle draw successful, you must ensure that it is marketed effectively. There are multiple offline strategies to promote a raffle draw.
Printed ads in newspapers, flyers, rack cards, and posters are instant attention-seekers. The font on these ads should be big and readable. Moreover, ads on television and radio reach many dedicated viewers and listeners simultaneously. SMS campaigns also prove to be an effective marketing tool. Lastly, it would help if you publicized the charity raffle on a massive scale. In that case, you can organize promotional shows or booths, instantly attracting bystanders.
