The new consumer is… an avatar! In reality, the public has been an avatar for many decades. What if not Big Data or the exponential opportunity of a smartphone to turn consumers into sensors in real-time and, on top of that, geolocate them. A hybrid public in a world where the digital and the physical […]
What Is Microtargeting?
Do you know what microtargeting is? Do the concepts micro-segmentation and Big Data sound familiar to you? Since the beginning of the online marketing of digital campaigns have sought to focus their communication efforts on niche markets that most interest them. In other words, the messages are focused on the brand’s target audience. But how […]
Why is Big Data Merging with the Construction Sector?
Like most other industries, the construction industry produces a huge amount of data daily. However, as this mass of information continues to accumulate, everything from blueprints, communications, materials, resources, and pricing, the unstructured nature of this data means it is not easy to locate and access it. Therefore, big data is being leveraged in construction, […]
What Is Big Data? And Why Is It Important?
Large amounts of data (big data) are accumulated on the Internet or in companies every day, but how can they be processed efficiently and profitably? And why is big data so important? You will learn that and more in this article.The term “Big Data” comes from the English-speaking world and describes the amount of data […]
How Will 5G Revolutionize The Cloud & Big Data?
It is now clear that 5G will dramatically change how we consume data shortly. Already deployed in many cities, the growing massification of the coverage of some territories will bring new and revolutionary use cases. By this, 5G will significantly increase the use of the cloud. Here is why. CLOUD STORAGE WILL BECOME THE NORM […]
What SMEs Need to Know About AI and ML
The rise of artificial intelligence (AI) and Machine Learning (ML) has been rapid and industry disruptive. More people have access to these technologies than ever, right down to the phones in our pockets. Like self-driving cars, the Internet of Things, and smart home security systems have become more prolific, the potential for both AI and […]
Big Data – An Essential Tool To Boost eCommerce
The use of Big Data will allow eCommerce to improve decision-making, control of operational processes, and understanding of customers, as well as a reduction in costs. A correct use of Big Data is a fundamental tool to grow an eCommerce channel. And, in order to manage the large amount of data available and to be […]
Big Data and AI are Transforming The Customer Experience
Technology alters people’s lives and, therefore, it is also changing businesses and how they focus on certain areas of their activity. Businesses have more means than ever to understand their customers’ needs and, in the same way, customers have more information on hand than ever. That’s why companies try to offer an engaging and helpful […]
Big Data As A Fundamental Element In Business Strategy
Increasingly, companies are aware of the value that the use of real-time analytics brings to their businesses, which is why Big Data technology is increasingly present in the business fabric. We are in the perfect moment to exploit this technology that offers great analysis capabilities. Accumulating and analyzing historical data is essential for the further […]
Employment In The Big Data Era
The massification of information, the amount of data that is transmitted and crossed over the Internet today contain the secrets of the new business stage. This is the era of Big Data. More and more companies implement it and this modifies the operation of many of its departments. Thus, one of the sectors that will […]