In the development process of a startup, one of the most critical questions is the company’s logo. The logo is the first thing customers see of a company and is the part of the brand that is most likely to stick in the user’s mind. Unique selling points and timeliness are keywords that play a significant role, especially in logo design. So, the logo design process is not something to be taken lightly. Accordingly, we have considered it and summarized the essential points of reference for the logo design process.
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The Perfect Logo For Your Startup
A Good Logo And Its Requirements
Before the logo design process can begin, specific points need to be completed so that the actual design work can be as efficient and easy as possible. In addition, you should know about the basics of logo design to be as prepared as possible to respond to the designer’s suggestions. The main points to pay attention to are the unique selling proposition of the importance of a logo and its timelessness. Keeping an eye on trends is important, but trends these days are incredibly fast-moving, and we often need to pay more attention to the timeless factor of a design.
Furthermore, it is imperative to include your target group in the logo design. Because: The target group’s orientation often determines the corporate design style. Accordingly, the viewer’s point of view should be considered because this is ultimately what the design of the logo should address.
Some design points to look out for are these:
- When designing a logo, the motto often applies: less is more. Keeping a logo clean and simple makes it easier for viewers to remember it over time.
- The choice of color: The color of the logo should not be chosen at random. Each color can be associated with specific emotions, so it’s essential to consider how the company wants the customer to feel. Which color palette best reflects the corporate culture?
- It is also essential to ensure that the logo has a high recognition value and a timeless character. After all, the logo should remain with the startup long-term and immediately remind customers of your company.
Professional Logo Design
Once the first questions about the logo design have been clarified, it is time to think about the actual design and get in touch with designers. There are several options here. The logo can be designed directly by a graphic designer or a graphic agency. Both options have both advantages and disadvantages. In general, it is essential to decide which option suits the respective company better and how the work process can be designed satisfactorily. The advantage of a graphic designer is, above all, the personal, individual point of contact. Appointments can be arranged individually and efficiently.
After initial discussions, the designer provides various logo options, which can finally be finalized before selecting the appropriate logo. However, finding a good graphic designer can take time and money. In this case, it is also essential to ensure that the designer’s style matches, or at least come close to, the style of the desired logo. Another option is to hire a graphics agency. Even with a graphics agency, you have a personal contact person who oversees the logo’s development process and clarifies basic questions with you. The advantage of the graphics agency is that there are often packages that include a completed branding campaign. In most cases, however, the costs of a graphic agency are significantly higher than those of a single graphic designer.
Make sure the designer’s style matches, or at least comes close to, the style of the desired logo. Another option is to hire a graphics agency. Even with a graphics agency, you have a personal contact person who oversees the logo’s development process and clarifies basic questions with you. The advantage of the graphics agency is that there are often packages that include a completed branding campaign. In most cases, however, the costs of a graphic agency are significantly higher than those of a single graphic designer. Make sure the designer’s style matches, or at least comes close to, the style of the desired logo.
Another option is to hire a graphics agency. Even with a graphics agency, you have a personal contact person who oversees the logo’s development process and clarifies basic questions with you. The advantage of the graphics agency is that there are often packages that include a completed branding campaign. In most cases, however, the costs of a graphic agency are significantly higher than those of a single graphic designer. Who supervises the logo’s development process and clarifies basic questions with you? The advantage of the graphics agency is that there are often packages that include a completed branding campaign.
In most cases, however, the costs of a graphic agency are significantly higher than those of a single graphic designer. Who supervises the logo’s development process and clarifies basic questions with you? The advantage of the graphics agency is that there are often packages that include a completed branding campaign. In most cases, however, the costs of a graphic agency are significantly higher than those of a single graphic designer.
However, before starting the work process with the designer, it is always helpful to list the information that can be important for the designer’s design process. Here are seven questions you should have ready answers to when you talk to the designer:
- What are the competencies and characteristics/values of the company?
- What does the desired corporate image look like?
- What is the company’s target audience?
- What is the startup’s slogan? (if there is already one)
- Prognosis: Are there any future developments that could affect the design of the logo? (Merger, expansion of the product range, etc.)
- Does the company already have a specific color palette and font?
- Which advertising media should be used?
The Logo Is The Basis Of The Company’s Branding.
The branding of a company is always closely related to the logo design. The colors and fonts of the products/homepage should ultimately match the design of the logo and come together in a coherent, well-matched package. Accordingly, a red thread should run through the entire corporate design so that everything appears coherent and clear in the eye of the beholder. Accordingly, the recognition value and the reproducibility of the logo are essential since they will be used in various ways in the company’s CV. It must be usable for websites, flyers, marketing, and business cards without losing quality.
Also read: What To Consider Before Creating A Logo
