Artificial Intelligence (AI) In Marketing And Sales
Traditionally, marketing and sales managers make decisions about products, brands, advertising, promotions, prices, and sales channels based on extensive customer knowledge. Will these decisions soon be made by artificial intelligence (AI) machines? Nowadays, artificial intelligence (AI), robotics, and machine learning are already having a significant impact on sales and marketing. The developments are progressing rapidly. […]
Big Data – An Essential Tool To Boost eCommerce
The use of Big Data will allow eCommerce to improve decision-making, control of operational processes, and understanding of customers, as well as a reduction in costs. A correct use of Big Data is a fundamental tool to grow an eCommerce channel. And, in order to manage the large amount of data available and to be […]
Mass Marketing: The Advantages Of Mass Marketing
When designing the Marketing strategy of a company it is essential to know our target audience in-depth, as well as their behavior and their preferences and habits when purchasing a product or service. If we have not determined the type of user that is the focus of the business, the sales and customer service strategies […]
How to improve your SEO using content authoring
For many years we talk about the importance that may have the authoring content in the organic positioning of the site where staying. The authorship of the content has become increasingly important in the online environment, especially with the aim of avoiding plagiarism and duplicate content and improving the user experience. In 2005 Google developed […]
SMS and Email Marketing – Two Determining Tools In The Digital Strategy For Companies
Profitable, effective, and capable of generating leads, SMS Marketing and Email Marketing are two channels of communication with our clients that must be part of our digital strategy with help of email and sms marketing software. Email Marketing The use of email as a marketing tool has established itself as one of the most effective […]
Backlinking – Strategies For Building Backlinks
Every operator of their own website sooner or later comes across the topic of backlinks, also known as link building. This strategy improves the important Google ranking. We introduce the basics of building backlinks and various strategies. Basics of backlinks and link building A backlink is a link back from one website to another website. […]
Digital Marketing Has Made Human To Establish Trustful And Secure Relationships
The shaking of the environment in the face of uncontrollable events is supplying a rapid change in strategies for any brand that wants to continue fighting to be chosen in the purchase decision. Faced with any threat or weakness, opportunities arise that hope to be seized by the most skillful and fastest. Digital marketing knows […]
Facebook Marketplace – What Is Facebook Marketplace
Facebook continued to develop. Not only did some jobs get a visual overhaul, but new features were also introduced. Probably the biggest and most important innovation is the marketplace, which has gradually been released for various countries. The social network is therefore no longer just for talking to friends, you can now also earn money […]
What Are Google Ads?
If you want to make money on the Internet, you should definitely know Google Ads. Because Google Ads, which was also known in the past as Google AdWords, is the advertising program of Google, the largest search engine in the world. Every user of the Internet almost inevitably comes across the relevant ads, even if […]
Digital Marketing – Digital tools for marketing
When preparing a marketing plan, you can not only take into account the objectives and the times. In this temporary planning, it is also very important that you take into account what are the useful and practical tools that can help you improve the results from their use. In this article, we present some of […]