The Modern Business Card – Our Tips
Neither the inbox, Facebook, nor LinkedIn has replaced the business card. When attending an important business meeting with new clients or partners, business cards remain a must when attending industry trade shows or conferences. They keep changing hands to provide new contacts with your contact details. And yes, even today, in a primarily digital world, […]
What Is Employer Branding Labour? Five benefits
If you wonder what employer branding is, you have come to the right place. It is an increasingly common term in the field of Human Resources. Companies are increasingly concerned with their image to their customers and their workers and the talent they could potentially recruit. Through employer branding, companies work on their own perceived […]
Operational Marketing – Responsibilities and Challenges
The strategy guides our steps in making business decisions. Although it is not enough, it needs to complement the tactical approach. This is what operational marketing deals with, which is based on strategic marketing and data and comments collected in the field to implement concrete actions that help meet the company’s objectives in this area. […]
What Type Of Mobile Application To Develop And Why?
Here to the three kinds of mobile applications and their characteristics. Indeed, it is essential to understand the difference between the three types of applications to choose the one that will be the most suitable for a company that wishes to develop one. Hybrid Applications Hybrid applications are applications encoded from a single code base. […]
Outsource Purchases In Company – 7 Reasons To Do It
Outsourcing purchases is an advantageous way to reduce costs in a company. Especially for SMEs, where every euro counts, opting for this solution will allow you to spend less on essential supplies and services for your company’s day-to-day life. In the end, it is about achieving strategic advantages that allow us to compete more effectively […]
KEYS TO IMPROVING ORGANIC REACH ON INSTAGRAM IN 2022
Can you remember the world before Instagram, Facebook and other social networks? After a long effort, you may not be able to, or it is very fuzzy memories that come back to your memory. Those fuzzy years are behind us; Today, it is possible to see how social media is at the center of most […]
The Digital Workplace In Finance Departments
Employees spend too much time looking for things every day, and information on documents and processes is difficult or impossible to access. The digital workplace or the digital workplace can connect specialist systems such as ERP applications with ECM systems in finance departments. This enables you to use information faster and better. Providing information in […]
Why In This Christmas Campaign IT Tools Will Be Even More Important
In recent years, the Christmas campaign has started earlier and earlier. Consumption patterns have established getting gifts and seasonal products – or starting pre-purchase research – at earlier and earlier dates. The context of the last two years has accelerated this trend. Last year, Christmas consumers wanted to make their purchases earlier to avoid going […]
What Is Microtargeting?
Do you know what microtargeting is? Do the concepts micro-segmentation and Big Data sound familiar to you? Since the beginning of the online marketing of digital campaigns have sought to focus their communication efforts on niche markets that most interest them. In other words, the messages are focused on the brand’s target audience. But how […]
Artificial Intelligence And Machine Learning In Controlling Are In Advance
The Future of Controlling What do I do with artificial intelligence, machine learning, data science, and progress through digitization as a controller? – More than you think! Companies worldwide are increasingly feeling the need to integrate new, data-based technologies to remain competitive. The use of these technologies implies far-reaching changes in the company’s internal handling […]