Also known as electronic commerce, it is all the actions of sale of goods, services, or products carried out in an electronic medium and through the use of the network.
The operation is carried out entirely by electronic means, without the need for physical contact between the buyer and the seller. This has numerous advantages for the seller, who does not need to open a physical store, go to the place of sale, or physically display the product.
It also allows you to reach a much broader market niche due to the globalization of the network, in which it is not limited to a specific geographic space. For the buyer, there are also benefits such as buying from home, having a wide range of products available 24 hours and in a more organized way, saving time on the move, and also avoiding the persuasive techniques of the dependents.
All kinds of marketing that is done through the Internet. Any campaign online that requires the participation of the user through the network: advertising per click, mass mailers, social media campaigns, blogs …
All this encompasses online marketing, a type of marketing with a close relationship with the customer promoting their participation and the possible virtualization of the campaign, in addition to its retention and attracting new consumers.
Examples and more information
In recent years it has experienced great growth, and this is due to the fact that its Return on Investment (ROI) can be precisely tracked compared to traditional marketing channels and to the ultra-segmentation capacity of the target. But it is currently more stagnant, according to the 2019 eCommerce evolution and outlook report prepared by the eCommerce Observatory, where 47% of companies do not have in mind to increase their online marketing budget.
Its meaning in English would be electronic learning. It is a training system that takes place online, interactively, and in which teaching programs are taught through the use of new electronic means of communication without the need to be physically present in the classroom.
There is a physical separation between the student and the teacher, who communicate through audiovisual, printed, videoconference … The main tool used is the Internet and interactive content. Physical contact is also carried out through tutoring to optimize the use of content.