Disruptive IT technologies have radically changed the way we gather and share information. Today, companies in all industries face the challenge of adapting their business models to digital change to better meet the requirements of their highly connected customers.
Cloud computing, big data, and mobile services are already used in many places as individual measures. However, the speed and dynamics of technical development overwhelm many companies when it comes to defining and implementing strategic goals. The experience of digital minds is required here because integrated innovations carry out digital transformation.
Successful digital transformation projects require consistent cooperation in cross-functional teams. New networking opportunities are changing the division of labor between marketing, product management, and customer service. At the same time, project-related cooperation across organizational, and departmental boundaries is becoming increasingly important. If experts in the respective areas can contribute their knowledge to the management of digital transformation processes at any time, the company’s added value increases.
Digitization requires suitable process models. Successful digital companies, therefore, use agile development methods intensively. An agile organization requires far-reaching changes in the distribution of work and roles within the company. Therefore, agile development frameworks such as Scrum use an empirical approach: development teams are enabled to respond flexibly and quickly to new requirements. In the process, executable and market-ready sub-systems are created at regular intervals. Problems are identified early, and customers can promptly initiate changes to the end product. The advantages of transparent, iterative work also lie in a shorter time-to-market and more efficient processes.
New media methods have fundamentally changed the relationship between people and markets. Today, the Internet is the central information hub in the purchasing decision-making for both the customer and the company. With modern tools, companies can accompany their customers with targeted information along the entire customer journey, i.e., at all points of contact between the consumer and the product. Successful digital products, services, and business models always align their offerings with the user – and check them continuously.
Digital innovations require adaptable IT systems that can be iteratively adapted to changing market conditions. In addition to proprietary systems for unique business applications, open source plays an increasingly important role. Open source technologies can be flexibly expanded via open standards and interfaces. Provider-independent and driven by a larger community, Open Source achieves a development speed that only a few commercial providers can guarantee.