Keyword strategies are integral to boosting the visibility of your website as well as the amount of traffic it gets.
Many business owners get overwhelmed by SEO. They hope it’ll be enough to do keyword research and simply insert those keywords throughout an article.
Keyword research is not enough. In fact, sprinkling keywords randomly can actually harm your business.
If you really want to improve your SEO rankings, the best way to approach keyword research is to create intentional keyword strategies. Keep reading to learn three important keyword strategies search engines love.
Why Are Keyword SEO Strategies Important?
Keyword research is valuable, but it’s only a starting point. Keyword research gives you a list of words categorized by relevance, difficulty, and search volume, among other analytics.
When you combine keyword research with an intentional keyword strategy, now you have context. You start to understand the why of what you’re trying to accomplish. Once you have the why, it’s easier to get to the how.
How Do Keyword Strategies Improve SEO Rankings?
Keyword strategies improve SEO rankings in many ways. They allow you to prioritize specific SEO approaches and identify opportunities for easy wins.
You want to make sure you’re driving relevant traffic to your website. Relevant traffic means visitors to your website who you can convert into customers or clients.
Employing effective keyword strategies also allows you to set ranking and growth expectations.
It also enables you to accurately measure the impact of your strategies. If something isn’t working, you need to be able to change your course quickly.
Finally, keyword strategies allow you to marry your keyword research with your content strategy which results in higher quality content and better outcomes.
Three Things To Consider When Developing Keyword Strategies
When it comes to SEO rankings, there are things search engines like and things they don’t. For example, keyword stuffing can negatively impact your website’s performance. But employing topic clusters can boost performance.
The following approaches to keyword strategy are the most likely strategies to gain positive attention from search engines. Here’s what you need to be thinking about.
What Are You Doing and Why Are You Doing It?
Self-awareness and brand awareness are the bedrock of a successful keyword strategy. It is most important that you have a clear understanding of what you are doing and why you are doing it.
Think about your brand, product, or service. What are you offering to your clientele and what sets you apart from others providing similar things?
It is essential that you be clear on the message you are sending to your audience and what use you provide to them. If you can’t figure out why someone would want to visit your website, you have a problem.
When you know who you are and what you offer, it becomes much easier to set goals for your business and your SEO strategy. You don’t want to waste time or resources focusing on things that aren’t improving your business.
Think about what your end goal is for your website. What do you want to achieve with your keyword strategy?
In most cases, your goals will look something like increasing traffic to your website and converting visitors into customers/clients. Your goals may also reflect a desire to gain greater and more targeted visibility for your site.
Who Is Your Audience and What Does It Want?
Once you know who you are and what you want, you need to get clear on who your audience is and what it wants. You need to get into the mindset of your clientele in order to give them what they are looking for.
Consider whether your audience wants information, products, or services. Is it possible they want a combination of these things? In many cases, websites begin as a place to gain information and transform into more than that.
Keyword research is an integral part of figuring out what your audience wants. By doing keyword research, you are studying the words people use to find what they are looking for.
Once you understand how your audience searches for what they need, you can better tailor your website content to the audiences’ intent.
What Are Your Competitors Doing and How Well Are They Doing It?
Finally, you need to be aware of your competition. Visit their websites, read their content, and see what they are doing that’s working.
If a competitor is ranking well, find out why and try to emulate and improve upon their approach.
Bonus SEO Tips and Strategies
Keyword strategies are integral to successful SEO marketing. However, they are hardly the only thing you need to improve your website’s SEO rankings. Check out these other SEO tips for improving your marketing strategy.
Check Your Analytics Often
If you’re putting in the effort to execute an SEO strategy, you need to keep track of how well it’s working. Otherwise, you’re just wasting your effort without taking stock of its effectiveness.
There’s no sense wasting time on something that isn’t working. You need to check your website analytics regularly to see what strategies are most successful.
Use High-Quality Backlinks
Backlinks are a great way to boost your SEO strategy. When you employ high-quality backlinks, you will see more traffic to your website and better search engine rankings.
In addition, when you use backlinks effectively, you won’t need to rely so heavily on paid advertising to get visitors to your website. To learn more about backlinks, check out this article from JustReachOut.
SEO Keywords Strategies Takeaways
There are three effective approaches to keyword strategies you need to use when creating content for your website.
First, you need to know who you are, what sets you apart from the competition, and what your goals are for your website. Next, you need a clear understanding of what your audience wants and how they search for it.
Finally, you need to be aware of what your competition is doing well and how you can do it better. For more great articles like this, check out our Marketing and Social Media sections.