For many years we talk about the importance that may have the authoring content in the organic positioning of the site where staying. The authorship of the content has become increasingly important in the online environment, especially with the aim of avoiding plagiarism and duplicate content and improving the user experience.
In 2005 Google developed the patent “Agent Rank”, which had the objective of assigning a certain score to content based on the reputation of its author. This new implement gave rise to think that Google was considering in its algorithm the quality of the authorship of content to determine its position in the SERP’s.
The debate on whether or not authorship is a factor in SEO positioning has been going on for many years and was especially triggered after a Google article entitled ” What webmasters should know about core updates “, where a suggestive mention was made.
Google has responded, as usual, saying that authorship does not influence SEO, since the necessary resources are not available to make this type of measurement. The idea of assigning a score for authorship is to improve the user experience and allow you to better know the reliability of content. However, this does not mean that this score does not influence web positioning in practice.
The webmasters have developed strategies and tools to analyze the score authoring and use it for your positioning in the organic searches. Here are some practical tips on how to analyze your authorship score and improve the organic positioning of your content.
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