Traditionally, marketing and sales managers make decisions about products, brands, advertising, promotions, prices, and sales channels based on extensive customer knowledge. Will these decisions soon be made by artificial intelligence (AI) machines? Nowadays, artificial intelligence (AI), robotics, and machine learning are already having a significant impact on sales and marketing. The developments are progressing rapidly. […]
When it comes to running a small business, simple is the name of the game. Not only do you not have the resources of a large company at your disposal for complex and high-budget marketing efforts, but you also don’t have the time to manage business-boosting projects of that caliber. It is far better to […]
The use of Big Data will allow eCommerce to improve decision-making, control of operational processes, and understanding of customers, as well as a reduction in costs. A correct use of Big Data is a fundamental tool to grow an eCommerce channel. And, in order to manage the large amount of data available and to be […]
Combining optimal security and stability with the flexibility and agility that the market demands through innovative solutions and services is the key for SMEs to boost their growth after the crisis caused by the COVID-19 pandemic. They must also do so under the premise of immediacy and transparency, in an environment in which Smart Technologies […]
Whatsapp is the most used instant messaging tool in the world on a personal level. In just 11 years it has been running, it has managed to exceed one billion users. Its power is such that through its platform more than 42,000 million messages are sent daily, a figure that its creators surely had not […]
When designing the Marketing strategy of a company it is essential to know our target audience in-depth, as well as their behavior and their preferences and habits when purchasing a product or service. If we have not determined the type of user that is the focus of the business, the sales and customer service strategies […]
How has the Coronavirus crisis-affected companies? The Coronavirus all over the world has caused a great impact on the social, economic, and even, we could say, culturally level, since the way we relate socially has changed and it seems that it will be something we must assume. Without going any further, labor relations have evolved […]
If you do not know how the data protection regulations affect social networks, you have come to the right place, in this post we will explain how social networks must comply with the LOPD so that you know how you can exercise your rights regarding your data personal. How does the Data Protection Law affect […]
Today you don’t just surf the Internet at home. You are also active on the move in many places with a fast connection to the network. Hotspots in particular are often used. Hotspots are anything but safe. We clarify the most important dangers that you can face when using a hotspot. Surely everyone has seen […]
Anyone who uses Apple knows the Apple ID. It represents the central key to using Apple’s various services. But what exactly is this about? What exactly can it do and what options does it offer? Regardless of whether you log in to Mac on iTunes or via iPad, the Apple ID is always included and […]
