What Are Social Ads?
Suppose you are thinking of investing in advertising on social networks. In that case, we will tell you what social ads are, their types and advantages to take advantage of them in your business, the price is low, and the ads are effective in reaching your target audience, forming part of the management of social […]
How Artificial Intelligence Helps Measure Creative Effectiveness in Marketing
An ad’s “creative impact” used to be too subjective to measure. Creative effectiveness and its impact on ads used to be too subjective to measure. But modern Artificial Intelligence solutions -AI- now allow us to analyze the creativity of brands effectively. [Insert local spokesperson] from Meta explores how AI tools can help marketers develop more […]
5 Google Shopping Strategies For SMEs
Google Shopping is a tool with which you can promote those products in your store that are related to a specific search on Google. These are precisely the products that appear in a box at the top right of the page after searching. Today we will know up to 5 Google Shopping strategies for your […]
What Is Lean Marketing, And How To Apply It To Your Company?
One of the meanings of lean is austere, so are we going to talk about austere marketing? in a way, yes. We tell you what lean marketing is since it is the one that best takes advantage of all marketing resources and actions in the most efficient way possible to exploit a product or service […]
Is E-commerce The Future Of Retail?
The balance of the pandemic was especially bleak in the case of trade. Especially the retailer, who often had to close with no alternative other than the face-to-face channel. A particularly bloody situation for businesses located in high-traffic areas or whose turnover depended largely on one of the main economic engines of our country: tourism. […]
The Challenges of Marketing In The Digital Age
The marketing sector has been a reliable thermometer of the progress of the pandemic, adapting to the situation at all times, helping companies to perfect their strategies despite the circumstances, and knowing the needs and tastes of consumers. But now, when it seems that the physical channel is gradually returning to normal after a crisis […]
Five Practical Tips For Effective Sales Prospecting
Commercial prospecting is essential for all companies, whether they work in B to B or B to C. If a definition had to be given, this phase aims to contact prospect targets to transform them into new customers to develop the turnover. For a long time, sales teams favored analog prospecting through door-to-door phone calls […]
The Dilemma of Attribution In Digital Marketing
At this point in the marketing world, some are less suspicious of conventional advertising than digital. In other words: what some ask of online advertising is not required of traditional media. As we have a more remarkable ability to trace user behavior through analyzing their behavior on social networks and web pages, many companies seek […]
Promote Your Business On a Small Budget Through Content Creation
Are you looking to develop your business with the internet, but you don’t have the means to launch advertising campaigns and don’t have the expertise of a marketing team? Creating content on the internet can be a compelling way to get your business off the ground with little money. And contrary to popular belief, you […]
Affiliate Marketing – But Why?
Affiliate marketing as a sales strategy, but why? Affiliate marketing is more than the cooperation between a seller and a website operator on the Internet. In this cooperation, the seller can use links to place his product as an advertising opportunity on the website operator’s website and thus generate clicks and sales figures. What Is […]