Why Is Video Marketing So Effective?
Video marketing is essential for improving your online brand visibility and growth. Studies show that 90% of online marketers consider corporate videos to be an important part of their digital marketing technique. Many of them invest in innovative video marketing strategies and get desired ROI. Video marketing should be considered an investment for your growing […]
Top Shopify Themes Trends for Success in Fashion eCommerce
Shopping online has become a much easier and more popular task in this era. As a customer, the main thing that influences whether we will proceed to shop at a store is the design of the webpage. Research has concluded that typically it takes 0.05 seconds for a customer to decide if a site is […]
Communication Strategies – What It Is And Examples Of Effective Strategies
For a business to have visibility, stand out from its competition, and constantly attract customers, it needs to define a communication strategy. Both online and offline, but in this post, we will focus on the digital part. And depending on the tone and style of the brand, the business objectives, and the product or service […]
The Omnipresence Of Marketing – Marketing And Interpersonal Relationships
Marketing is much more than (knowing) selling. And when we talk about marketing, people tend to think about all three things: advertising, brands, and products. But what if marketing is embodied in practically everything around us? What if marketing and interpersonal relationships are related? In this article, I will show you a different point of […]
How Blockchain Technology Will Change Logistics Forever
The word “blockchain” has become quite common since it’s introduction in 2008. After being initially embraced by the tech community, it has now caught the attention of businesses across industries including finance, healthcare, manufacturing and even logistics. In essence, this distributed ledger system allows secure transactions without third parties or intermediaries. In this article I […]
Digital Sales – How To Attract Customers And Retain Them?
When we talk about the world of sales, we usually think of the conventional way of offering a product or service by talking about its characteristics. However, over time this activity has been influenced by technology. We are making it even possible to sell remotely and without the presence of the seller. And if you […]
Offline Marketing Strategies For Promoting A Charity Raffle
As a well-established organization or brand, you might have long-term plans to help the less fortunate. If you’ve gained recognition and a reputable name amongst the public, you’re likely to raise considerable funds. People trust brands with their money and donate willingly to worthwhile causes. However, if you want to kill two birds with a […]
Food Marketing – What Makes It Important For Businesses?
It is well known to almost all of us that food is essential for all to survive and grow. To stay healthy and keep our bodies maintained, we prefer food that is full of essential nutrients. This makes it essential for us to prefer only that food which looks tasty and healthy. When ordering food […]
Steps To Develop A Good Email Marketing Strategy
Email marketing strategies are nothing new. We continually receive emails in our email inboxes. But how many of them do you open? For this reason, strategies are important because they are based on the tastes and interests of your audience, which, knowing them well, you will be able to get into each of the emails […]
How YouTube Ads Work?
YouTube Ads – An exciting but somewhat obscure topic. How do YouTube Ads work, what are the differences between the various ads and how does it all relate to Google Ads? Considering the YouTube Ads marketing tool can be crucial, especially for startups. You can find answers to these and other questions in this article. […]