Conversational commerce, the growing weight of social networks, the hybridization of retail… Focus on seven trends that will impact e-commerce in the months to come. Two thousand twenty-one is finally coming to an end, and the time is ideal for analyzing what is looming for the year to come! This year, many companies have disrupted […]
Among the main lessons of this survey, we note that, even in 2021, email remains a popular communication channel for consumers and one of the most effective when following certain good practices … Email Remains a Channel Not To Be Overlooked One of the main lessons of the study is the importance given to email […]
Employees spend too much time looking for things every day, and information on documents and processes is difficult or impossible to access. The digital workplace or the digital workplace can connect specialist systems such as ERP applications with ECM systems in finance departments. This enables you to use information faster and better. Providing information in […]
Black Friday is on its way, and with it comes the chance to save on big-ticket items and gifts. If you’re looking for a way to get the best return on your spending this holiday season, then you should use a credit card that optimizes your purchases without any extra effort on your end. But […]
In recent years, the Christmas campaign has started earlier and earlier. Consumption patterns have established getting gifts and seasonal products – or starting pre-purchase research – at earlier and earlier dates. The context of the last two years has accelerated this trend. Last year, Christmas consumers wanted to make their purchases earlier to avoid going […]
2020 was the year with the highest digital spending in the holiday shopping season, but the landscape continues to evolve. This year, consumers have been far-sighted, and many have advanced their purchases. However, the high point of Christmas shopping continues to be from the days before the holidays until January 6.COVID-19 has caused logistical problems […]
Selling anything to anybody requires effective communication, whether this is written or spoken. Without a mutual understanding and a connection between seller and buyer, the entire interaction tends to break down. For those of you wishing to branch out onto a global stage with your eCommerce store, you may be well aware of how prominent […]
Do you think you need a website? Yes, you are most likely right. But, before embarking on the adventure, keep in mind that finding the perfect developer for your website is probably the hardest part.We want to share our experience with you to avoid the most common mistakes when hiring a web design. Take note! […]
Do you know what microtargeting is? Do the concepts micro-segmentation and Big Data sound familiar to you? Since the beginning of the online marketing of digital campaigns have sought to focus their communication efforts on niche markets that most interest them. In other words, the messages are focused on the brand’s target audience. But how […]
The Future of Controlling What do I do with artificial intelligence, machine learning, data science, and progress through digitization as a controller? – More than you think! Companies worldwide are increasingly feeling the need to integrate new, data-based technologies to remain competitive. The use of these technologies implies far-reaching changes in the company’s internal handling […]
